Getting visitors alone to a website would not be a success of the SEO implementations. Only when your visitors convert into customers the process will be completed. Here are some tips that describes you to covert your visitors into customers.
Website Design: Your website has to be visually attractive, easy to navigate. Content should be informative and catchy.
Toll Free Number: Use Toll Free number and Email address in the top left corner to your website that helps visitors to contact with ease.
Shopping Cart: If it is a E-commerce website, shopping process should be at the top of the page. It would be good like a search box so that people can search and analyze about a product before purchase.
Products Details: Use products images with the proper product price description in the right navigation with “Add To Cart” option so that user can know about the products details clearly.
Call To Action: Make your website “Call To Action” words has to be attractive like “Shop Easy”, this type of words will make your customers to easily follow through the shopping process.
Product Offers: If your website offers something like free shipping or warranty make sure you have a banner in the top of the website which gives more visibility to the customers at fold itself.
Website Awards/Reviews: If your website has any awards or reviews, display them in the website. These type of awards/reviews make your website trustful.
Free Trial Offers: If your website has any software packages, provide a free trial version with the limitation so that visitors have chance to buy the product after using the free trial at free of cost. These type of offers would be get more customers to your website.
Product Landing Pages: If your website has many products, categorize with the separate pages/links so that visitors can easily navigate through and buy the product what they need.
Demo Videos: Embed the demo videos about your product/package into the website. So that visitors can watch that and have a pretty fair idea on the features of the product / software you offer.
Finally, implementing these tips to your website. I hope that this implementation will be helpful to convert your visitors into customers for the website.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.