On Page Optimization

Title Optimization - The title of a web page has a very important role in on-page optimization. The title provides an idea to your visitors on what you talk about in the page and it is the first thing that search engines show to users. In title optimization, we use keywords that are relevant to the context based upon the relevancy of the keywords used in major search engines.

Meta Tag Optimization - The meta description contains a short description of what you focus on in a particular web page. We check for meta description and keywords on every web page in your website. Based on the services offered, we alter the meta data using competitive keywords to suit your services.

Link Optimization - It is very important to provide a clear idea to your visitors on page navigation and this also has an effect on search engines. So, we will check for anchor text in all the links within your website and create suitable anchor texts for both inbound and outbound links. The proper usage of anchor texts for links help search engines and also visitors to understand whats the links are all about.

URL Structure - How can URL structure affect SEO? In many websites URL structure includes numbers and this confuse the visitors on which page they are in. For example, you can see which has greater clarity - www.example.com/345873 or www.example.com/services.html The website with main URL followed by the page title actually makes sense for both visitors and search engines. So, during On-page Optimization, we rewrite the URL structure for your website using relevant keywords based on your page title and redirect the existing links if required.

Image Optimization - Search engines are not human, so they identify the meaning of an image only with the anchor text used for the image. Image optimization followed by us include certain factors like

• ALT text – For defining the meaning of the image and for links
• Image name – To add additional info to an image for visitors
• File name - Usage of understandable names, instead of numbers that are used on by many websites

Content Optimization - Content is the key to success, as we are well aware of the importance of content. We, at SEO Services Group, check for keyword relevance, keyword proximity, keyword prominence and keyword density. All these four aspects are very important to optimize the content for better traffic and search engine ranking.

Heading Tag Optimization - Search engines always give importance to heading tags. A heading tag should contain the keywords targeted on the content. So, we ensure the targeted keywords are placed in the heading tag.

Code Optimization- Since Google has started considering site loading time in search engine ranking, we provide suggestions to decrease site loading time. Additionally, we also give suggestions to your website for W3 validation to be free from template errors.

Sitemap Creation and Submission - This is used to submit your sitemap to all major search engines - Google, Yahoo and Bing via webmaster tools. We check for HTML errors and eliminate them to increase better crawlability of your pages by search engines.

Robots.txt - Since search engines can crawl all the links and information on your website, we use robots.txt to prevent the indexing of unwanted information or secure pages.

Anchor Text Optimization - Anchor text helps both search engines and users in better navigation of a website. During the On-page optimization process, we anchor text the links and internally optimize your website links for better ranking of keywords on search engines.

Keyword Research and Analysis - Keyword Analysis is done to increase better conversion and find new markets. It is an essential process that comes under search engine optimization. At this stage, we analyze keywords used on your website and depending on your target reach, we use relevant keywords to match the services offered on your website.