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Multilingual SEO, the foundation of a global search marketing campaign, requires a combination of language-dependent and language-independent processes and strategies to help search engines crawl and index websites. Having worked on plenty of global SEO projects, our team has the experience and expertise to optimize websites for multiple languages to take your brand to your target market.
We work closely with our clients to develop a clear understanding of their business requirements, the keywords that need to be targeted in new market environments, the competition for different search terms, link popularity and the search engine saturation. We understand that it is not possible to rely solely on translation software to translate the content of the main site to other languages. While working on international campaigns, we take the support of native speakers, wherever possible, to understand the nuances of the language and culture in different markets and make sure they are suitably reflected in the webpage content, images on the website etc.
Before we start working on a multilingual SEO project, we get a clear picture of local market trends and the kind of domain that is likely to bring our clients the most profitable results. We make effective use of Webmaster Tools, implement multilingual markups, gain link authority in local markets, and develop a deep page linking structure, to help our clients make their websites more visible to search engines across the world, and reach customers more effectively.