Google AdWords is an advertising platform to advertise your products on Google websites. When a user searches for a particular keyword on Google Search, AdWords ads relevant to that keyword are displayed by the side. The same happens in Google ads displayed over millions of sites/blogs that partner with Google Advertising network. By this, you get visibility and quality traffic for your site.
Google AdWords is not that simple. There are a lot of factors which influence your ranking in the AdWords ads listed on Google Search / content websites. Especially, you need to keep a high Quality Score to compete with others for the ad slots and thats when we come in to help you!
Through our Google AdWords program, we analyze your business and create and run an initial campaign for your websites.
Generally, a campaign is a structure to identify and keep track of your ads, in case you have advertised for many websites using AdWords. We also give you administrator access to keep you posted on what's happening within your campaign.
Our Google AdWords Certified Professionals analyze different factors like your competitor ads, your business-related keywords, websites relevant to your services etc. before framing a campaign. Once the groundwork is done, we create ads with adept marketing content and targeted keywords, in keeping with Google's Editorial Guidelines.
There are two places where you can run your campaign: Google's Search Network and Google's Content Network.
We place AdWords ads with effective keyword bids so that they rank above other ads that use the same keywords.
The success rate of a campaign depends on the number of leads generated from a particular keyword that was used for advertising. Therefore, in order to find the number of leads, we use AdWords tracking code on the landing pages of your ads and gain the exact number of leads generated. Based upon the results, we compare lead reports for different campaigns and if some don't perform well, we remove or alter those keywords with other relevant keywords.
Finally, we have the Quality Score, which measures the success rate of ads run on Google and its partner networks. Based on the results, we keep making changes in our AdWords campaigns to improve their effectiveness almost everyday.
