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Why hire PPC Management Experts

The competition is always stiff between SEO and PPC for generating traffic to a website.  Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic

Filed Under Bing, Google, PPC

5 Actionable adwords tips for PPC managers

Building a good PPC campaign requires a lot of work. Companies and managers should work towards building a solid account structurally; understand how effective their navigation tools work and using existing data on performance to improve performance and reporting. A

Filed Under PPC, SEM

6 Common SEO Mistakes You Should Always Avoid

Blogging is simple. SEO? Not quite. See, what you’re doing every time you post a blog is compete with every other blogger out there for that top result on the search engine result pages. Hence naturally, for each article you

Filed Under Guest Post

5 Important Things To Avoid While Running An SEO Campaign

Running a Search Engine Optimization campaign for your website has become a necessity today in order to stand out from your peers in your chosen industry. While it is advisable to entrust the campaign to professional agencies, it is also

Filed Under SEO

How Your Website’s Quality Score Can Reduce The Amount You Pay Per Click In Google

Paid search campaigns on Google are a great way to scale your business and expand your reach. The best thing about paid search campaigns is that they are both highly effective and very transparent: if you pay an X amount

Filed Under Guest Post

Everything You Wanted To Know About Your Rankings Going Downhill

Everything You Wanted To Know About Your Rankings Going Downhill The best part about the digital world is its dynamism. So while in the offline sphere, you will never know how well a campaign worked or how many viewers set

Filed Under Guest Post

How Visual Content Drives Social Media Growth

The infographic by Dot Com Infoway describes how and why visual content enjoys primacy in social media while explaining the various possible ways of integrating visual content in a brand’s online strategy. The human brain is hardwired to process visual

Filed Under Guest Post

10 Tips for Finding Profitable Keywords for Your Business

Keyword research is one of the most essential steps when building your digital marketing campaign. Even the well considered and implemented promotion campaigns can prove useless if you are not targeting the right keywords. Google admits that plenty of websites

Filed Under Guest Post

Why G+ is More Powerful for Ranking When Compared to Other Social Media Sites

Google is the most popular search engine in the world. A place on the hallowed real estate that is Page 1 of its search results is the aim of any self-respecting business firm. Google+, the social network created and owned

Filed Under SMM

5 Benefits of Multilingual SEO

Optimizing your website for search engines has become a necessity today. With most traffic to websites being driven from search engines, it is now a question of ‘how’ to make your website search engine-friendly rather than ‘if’. While search engine

Filed Under SEO

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