Last week, Bing introduced some notable tweaks to its user interface. Following this, Bing announced that it has partnered with Encyclopedia Britannica to present information that is more related to a search query on its search results page.
Bing said in a Wednesday blog post, “Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.” Bing says that the main purpose of the partnership is to deliver “relevant information in a more organized way” to help users find useful information quickly.
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Google has replaced its ‘Product Search’ feature with a new business model named ‘Google Shopping‘. The new change would charge merchants and retailers for product listings and displaying product info in the usual search results. The company says that the commercialized Google Shopping program would deliver an improved shopping experience for searchers.
Sameer Samat, Google’s Vice President of Product Management wrote in a blog post, “Today we’re announcing a new initiative to improve our shopping experience over time—so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.”
Google has been in the product placements and search for almost a decade and has been offering merchants free access for product-listing so far. Now, Google is altering some of the ground rules of Product Search to provide an efficient shopping service to users via the new Google Shopping. First of all, merchants have to pay for product placements on the search results. Google will decommission a search product that formerly listed companies for free.
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Major search engines are employing new techniques to make the search process much easier for users. Microsoft, two weeks ago, tweaked its search engine Bing to display search results in three columns. Google, last week introduced the ‘Knowledge Graph’ to display associated search results based on people, places and things.
And now, Yahoo has launched its own search browser named ‘Axis‘ which stands out in displaying search results. Axis changes the usual way of exploring the web by users. It replaces the display of traditional search results links with a preview of web pages in a convenient visual format. Users can swipe across the visual results without leaving the page they are on.
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Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the Google search results. It’s been a topic of debate since the release of Google Penguin update that it has impacted many small businesses that heavily rely on the Google ranking results for their existence.
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comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine ranking list in the explicit core search market.
comScore releases qSearch data every month to help users analyze the impact of contextual searches on the search marketplace. comScore defines “Explicit Core Search” as “user engagement with a search service with the intent to retrieve search results.”
According to comScore’s report, Google sites top the U.S. explicit core search market in April 2012 with a 66.5% market share, which is 0.1% up from March 2012. Microsoft sites came in second with 15.4% of the total market share whereas Yahoo sites grabbed the third spot with 13.5% of the share. Ask Network and AOL, Inc. accounted for 3% and 1.6% respectively of the explicit core searches made.
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