Bing, Microsoft’s search engine, has been testing new changes and designs for the past few months. Recently, Bing is testing new layouts for the local search listings and the design of the Search Engine Results Pages (SERPs). It is confirmed that Bing has introduced a new design of local search results within their main search results to a group of people in the US.
BrightLocal reported, “Bing’s new local search results no longer consistently show a “pack” of businesses listings and map at the top of the page, above all of the regular organic links– instead, with the new display, Bing now shows a mix of local results.”
Bing, in the current layout, usually shows a simple box result at the top of the page with some standard results.
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Google has invented a new search gesture for touch devices that could help users search very easily in their devices. This invention also known as ‘continuous gestures’ is an original search-based gesture for future Android devices.
Google filed a patent for this technology last year in the 3rd quarter and it was published by the United States Patents and Trademark Office earlier this month. This was revealed by PatentlyApple recently. According to the patent, the ‘continuous gesture’ will allow users to draw circles over the content that they want to search for, on the screen. The users could draw the letter ‘g’ or ‘g+o’ to initiate the search function using Google or the letter ‘s’ which will trigger a pop-up menu for using search options such as Yahoo, Bing or Wikipedia. The search function is initiated once the user lifts his finger from the screen.
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Google has taken an advanced step in its search history. It is currently working on a new knowledge graph technology which is claimed to be the future of search.
Google usually returns the search result for any query based on the text and the content. To put it right, it does not understand the exact meaning of the words. It matches the keywords of the query with those of the sites and returns pages that have a significant authority on those words. It may also use ranking signals and word grouping to return appropriate results. But the truth is it cannot go beyond the level of content searching.
Google’s Senior Vice President Amit Singhal outlined that Google has started taking the search beyond mere words into the world of entities, attributes and the relationship between those entities, that is, context searching.
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It is surprising to see that Google lists fewer than 10 results for certain searches, which may possibly be a weird bug or a feature. This was one of the hot topics discussed in WebmasterWorld. It is unclear whether Google is testing with displaying other interested items on its result page.
When a search is made for BBC Football in Google UK, Google returns one web page result from bbc.co.uk/sport/o/football. It is then followed by a video result from BBC and a news result from BBC. All the results are from bbc.co.uk.
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In general, black hat SEO methods are severely frowned upon in the business. Black hat tactics attempt to improve search engine rankings in a way that is not approved by the search engines themselves. In other words, it’s cheating the system. Search engine optimization techniques work to make a website more visible on all of the major search engine hubs. While there are several legitimate SEO methods used throughout the dot com world, there are also numerous strategies that are considered less than ethical. While these strategies in their blackest form are no doubt unethical, there are ways to use some of these tactics in a legitimate a useful manner. Read more
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