Effective search engine optimization activities will require that there be an exhaustive understanding of underlying factors that affect your website’s performance. A majority of SEO Companies offer an extensive survey of such factors through SEO evaluation and report systems. These systems identify the main obstacles to the site’s visibility and recommend potential solutions. We need to understand what is usually involved in the working of SEO survey reports.
The first step in search engine optimization survey involves the completion of a pre-engagement set of queries. These are questions that would enable the optimization company to assess whether the survey service would work or be correct for you. After this, an SEO expert gets to conduct a couple of assessments of your website’s performance on the search engine. This should happen before they can execute a detailed analysis of the websites hosting arrangements, link relationships, structure, coding and chief among all, the content. The analysis would have to factor in all the most significant factors that would affect the ranking of your website in any way on popular search engines such as Google, Yahoo! and Bing. Read more
A hacker group has broken into one of the servers of the popular Internet company Yahoo and downloaded login credentials of more than 450,000 users. The hacked data was posted online on Wednesday.
The hacker group which calls itself D33DS Company, hacked into an unidentified subdomain of Yahoo’s website, where they obtained unencrypted account details. The hackers said that they have used a “union-based SQL injection” technique to penetrate the subdomain of Yahoo.
The search engine penalties are increasing more common these days and many website owners concern a lot about ‘bad links’ that point to their site online. They think that the frequent linking from the poor quality sites could have a negative impact on their company’s search engine rankings as well as their business growth.
In order to help webmasters have more control over the links to their site, Bing has introduced a new feature called ‘Disavow Links’ in bing Webmaster Tools. The tool allows webmasters to submit page, directory or domain URLs of spammy or low quality sites that link to their site. The new feature can be found under the ‘Configure My Site’ area of Bing Webmaster Tools.
Bing’s Duane Forrester said, “Webmasters have been asking for a way to disavow links for years now. This tool starts that conversation. It can help Bing understand a webmaster’s intent around links pointed at their site.” Read more
Though Google remains the most dominant search engine in the U.S., a recent report from Experian Hitwise shows that the market share of Google has dropped in the last 12 months. The shares of other popular search engines like Microsoft and Yahoo have increased during the same period.
According to Hitwise’s market share statistics, Google accounted for 65.02% of all U.S. searches made in the month of May 2012 which is a decrease from 68.11% in the same period in 2011. There is a 5% decline in the percentage change of year-over-year. Read more
The search engine giant Google is testing a new navigation interface for its search page, according to reports. The interface is absolutely clutter-free but there is a slight change in the placement of certain elements on the Web page.
The new Google search user interface, as spotted by Tecno-net, had specific vertical search options including images, maps, videos, news etc displayed as a horizontal menu between the search bar and the search results listing. Currently, the search options and navigation are present in the left sidebar of the search results page.