Running a Search Engine Optimization campaign for your website has become a necessity today in order to stand out from your peers in your chosen industry. While it is advisable to entrust the campaign to professional agencies, it is also important to keep in mind a few basics as you embark on an endeavour so critical for your website. Here are the 5 most important things you should avoid when running an SEO campaign.
Paid search campaigns on Google are a great way to scale your business and expand your reach. The best thing about paid search campaigns is that they are both highly effective and very transparent: if you pay an X amount of money for a paid campaign, you can always learn why you’re paying that particular amount.
It is generally agreed that the smartest paid search campaigns are pay-per-click (PPC) campaigns. PPC is a model in which advertisers pay a fee each time one of their ads is clicked. The best way to reduce the amount you spend on paid campaigns is by increasing your website’s quality score.
Everything You Wanted To Know About Your Rankings Going Downhill
The best part about the digital world is its dynamism. So while in the offline sphere, you will never know how well a campaign worked or how many viewers set their eyes on that strategically placed hoarding, digitally, it takes no time to figure how successful your website or banner is. In fact, it holds true for every bit of communication that you are placing online – banners, whether static or dynamic, blogs, articles and the works.
Why are the rankings dropping? This is a big question and perhaps, the most commonly asked question by those who are managing website, content and other related communication. As they say, digital world is no rocket science. Like most things in life, it needs common sense.
The infographic by Dot Com Infoway describes how and why visual content enjoys primacy in social media while explaining the various possible ways of integrating visual content in a brand’s online strategy.
The human brain is hardwired to process visual content faster and remember it better than text or audio. For that reason, you should make use of powerful visual content that’s engaging, well-organized, and easy to share on social media to enhance your content marketing efforts.
Keyword research is one of the most essential steps when building your digital marketing campaign. Even the well considered and implemented promotion campaigns can prove useless if you are not targeting the right keywords. Google admits that plenty of websites are overstuffed unfairly with the incorrect keywords while some others fall short to take benefit of the chance totally.
It is vital that you tunnel beyond the basic research and discover ways that prioritize action items and grant your company with concrete profits – Profits that take the figure of more exposure, increased traffic quantity, improved leads and maximized earnings. Begin with a small number of primary keywords and examine how they are performing. It’s a steady learning and experimenting procedure but victory is achieved by through study. Find out the top performing keywords and work upon them.