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AdWords Search Funnels – Google’s Intensive View on Conversion

Google has launched a new set of reports that yield much insight in the past few months. In this post, I would like to discuss about that new Google AdWords reporting feature “AdWords Search Funnel”. This report gives more insights to view paid campaigns user behavior with respect to conversions. The ultimate goal of this report is help you to see how users convert. I guess every Google Advertiser is enjoying with this new report feature in your AdWords account. If anyone has not noticed it yet in your account, please follow these steps and make use of this new feature.

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Twitter Tools for Social Media Optimization

When it comes to Social Media Optimization, Twitter is one of the best social networking website to do social media campaign. Here are the best tools that allows you to do social media campaign successfully for your website and the following tools that helps in performing twitter analysis, keyword targeted information, building a group of network, management, sharing information, pictures, managing the twitter account, and in also improving your business.

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Cool Country – Wise Conversion Tracking using Google Analytics Custom Reporting

Recently I was faced with a situation of wanting to track country wise goal conversions in Google Analytics, I went on and created the following custom report which tracks goal conversions in a country wise basis. This report is highly effective for a e-commerce websites having a world-wide reach.

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Facebook Fan Pages – Marketing Tips

Facebook Fan page is the simple interface to create a public profile in Facebook that enables you to share your business and products with Facebook users or simply “Profile for Brand”. Facebook fan pages are visible and indexed by search engines since it is not behind a login. You can include link in Facebook page and you can get a valuable link to your site from Facebook. Like Twitter, you can send easy updates or messages about your new products to your fans. Your fan page becomes viral when a user joins your Fan page and stories linking to your Page can go to their friends via News Feed and most importantly you can join conversation and interact with your fans. Creating a fan page is very easy and free. Read more

Google Analytics – Asynchronous Tracking Comes Out of Beta

The launch of Google Analytics Asynchronous tracking method (New faster page tag) has been evolved last year probably on December 2009 which came out in beta version and it was available to all Google Analytics users. We all already known about this tracking method that offers an improved way to track webpage visitors with Google Analytics.

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