PBN or Private Blog Network consists of a set of domains that are either owned by you or some others. PBN can have free blogs such as word press, tumblr and so on or can include self hosted blogs. PBN is mainly made from domains that have been expired some time ago. The domain might have good content and even links. An expired domain can be brought by anyone who is willing to pay for the same. Private Blog Networks are considered to be powerful because it gives the users the right to the content and the links in the site. You now have the authority to use the content as you like and you can even alter the content as it would suit you. You can even alter the anchor text or the text on a hyperlink so that it links to your website. Also, an expired domain has more ranking power than a new one as it is more credible and has more authority.
Digital marketing has totally revolutionized the way the customer interacts with a product. So far various institutions depended on the traditional ways to develop a personal relationship with the customer. But the scenario is changing fast, age-old channels are becoming obsolete and modern techniques are taking their place. Meetings and conversations are conducted in a different way and if companies do not adopt these practices, it will be very hard for them to stay in the game.
Understanding Product Life Cycle
A product goes through many stages, right from the moment it is launched till it is discontinued. The various stages are described by Product Life Cycle. This strategy tool helps the companies in developing new products and refining the existing ones. Introduction, growth, maturity and decline are the four main stages of this cycle, but the last part can be averted by revamping certain product elements. Different products go through the cycle in different ways, some move extremely fast while others perish soon after introduction. Read more
Brands and marketers always are looking out for innovative ways to boost their online presence, the main reason why creative digital marketing strategies are such a hot property among marketers and business owners. However, keeping up with the ever-evolving online marketing industry means putting more efforts than what is actually required in order to stay ahead of the curve. The best way to do this is by staying updated with the emerging trends in order to keep the marketing campaigns successful and your brand in the minds of your targeted prospects.
The competition is always stiff between SEO and PPC for generating traffic to a website. Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic needed.
Five good reasons to hire a PPC Expert 1. Keyword research: Keywords are absolutely vital to success and PPC management experts can spend the time to do it, right from the start and throughout the process. Picking the wrong keywords can put a huge dent in your budget will little to show in returns! Free keyword tools are available from different search engines but the really good ones have to be paid for. Paid tools offer a competitive advantage and PPC experts know how to use these and a multitude of data points to get a good picture.
Building a good PPC campaign requires a lot of work. Companies and managers should work towards building a solid account structurally; understand how effective their navigation tools work and using existing data on performance to improve performance and reporting.
A successful PPC manager knows that a good website launch is only the first step. There are ways to improve results by creating a successful ad and marketing campaign. Here are a few ways to do this.