Marketing a small business doesn’t need to break the owner’s bank. There are a lot of ideas that can help in marketing the small business without spending too much.
As the digital marketing landscape is growing, there are various of cost-effective and creative marketing tactics that any small business owner can use to increase awareness in their services and products. A lot of businesses thinks that their marketing strategies need to be big so that they can be visible to their competition.
Contrary to the common belief, here are some marketing ideas that small business owner can use to promote their businesses.
Small and medium business owners as well as entrepreneurs always find the ways to differentiate their marketing and implementation. One of the biggest as well as reliable trends, at present time, has been to create high-volume traffic on your business website, and at the same time use that content to attract more and more visitors every day. With everybody and their sister blogging, it is becoming more and more essential to diversify the content with more than just normal text. And, here infographic content comes. Infographics are increasing its popularity for small and medium businesses, and especially for startup companies.
Tricks to Drive Traffic with Infographics
If you have already prepared your business infographic, and thinking what to do with it now, then we are about to tell you what to do with it. Fortunately, creating the infographic is the first step, but if you have done it properly, then you have done half of the job. Now what you need to focus on how you are about to promote it and generate more and more traffic or visitors for your business website. A common misconception has spread everywhere about infographic is that they just go viral automatically. The truth is, if you do not get huge fans, followers and likes for your business, like Taylor Swift or Justin Bibber, then sharing or publishing infographic only will not do anything.
Do you have a sound digital marketing strategy for your business? I am damn sure that most of the answers to this question are a big ‘No.’
Although, if we go with a recent study conducted by Smart Insights, since 2012, we have witnessed some exponential improvements in the organizations who have adopted digital marketing in their process, however, still the numbers are not satisfactory as they don’t have any defined strategy.
You can also see the result of this survey showing what percentage of the organizations has clearly defined digital marketing strategy.
The above results clearly show that still, we have to go a long way long way as more than half of the organizations are running without a sound digital marketing strategy.
For those who haven’t heard the term before, Google bombing refers to a practice that causes hundreds or thousands of links to be directed towards your site. Great news if these are from valuable websites over a long space of time, right? Unfortunately, these types of links come from unrelated websites with irrelevant and sometimes inappropriate content and they all come at once. Google doesn’t appreciate sites that they think are trying to take advantage of their algorithms by link spamming and they will penalise you if they suspect this is what you are doing.
The company I work for, Trendhim, was struck with a Google bomb last year and of course, we panicked. Suddenly, websites containing pornographic content were linking towards our site in their thousands and if we didn’t act fast it was going to seriously damage our search result rankings and as result, our sales.
Luckily, we acted quickly and we were able to recover. Google have taken steps to reduce the number of these kinds of attacks but I still want to share our experiences in the hope that it can help others if they ever fall victim to the same situation.