Email marketing in 2017 is as big as ever. While it remains the simplest method of marketing goods and products online, it has the potential of reaching thousands of customers. It has however become saturated with more and more businesses using it to advertise themselves. Inboxes are filled with emails from discounts to new product launches. According to the California technology research firm, there are more than 200 billion emails sent and received daily. Even then, as a business, you need to learn how to go ahead of your competition and get more sales. After all, email marketing remains to be one of the most effective marketing techniques. If you have done it for years and it still isn’t working for you, you need to ask yourself, what are you doing wrong?
1. Don’t overlook mobile
If you are planning on being an effective email marketer, you need to ensure that you do not forget the mobile users. According to a recent study by Google, 60% of emails are opened using a mobile device. More and more people are using their cell phones to access the internet. If you are going to be a successful email marketer, you need to ensure that you have reached out to the audience that uses their computers and those who use their phones to access emails. If the emails you are sending can only be accessed through a laptop, you will be missing out on a huge customer base. The emails need to look just as good on smaller screens. A responsive email design will allow you to reach to both mobile users and computer users.
Your business exists to make money, and you can only accomplish this if you have customers who want to purchase your products or services. I know this sounds pretty simple, but one of the biggest issues for small businesses and startup who have just launched is how they can attract more qualified customers.
Now, you are eager to expand and grow your business. But, growing your customer base is a lot easier said than done. How do you get more clients for your business? Let’s take a look at the top five tactics I have used to grow my business, and you can use for your own business today!
There is one thing common about different link building strategies – you must send out a request for acquiring links. This is the most basic method of link acquisition that still works provided you know the right ways of doing it. Sending out a request might be easy, but it is not that easy to get links. The request you send out might get lost in the crowd of e-mails of the recipient. It might also happen that the recipient does not find enough reason to be interested and simply ignore it. At times, you might get a response politely declining your request. The problem stems from the fact that the request is just too banal and fails to elicit the desired response. Knowing how to create the most effective link request for new websites is the topic of discussion of this article.
Step into the shoes of site owners
It will be too much simplification to think that only good sites receive quality backlinks. There are plenty of websites that are not so good yet are rich in back links. They know the right way of pitching for links and this is the secret of their success. Similarly, you will come across excellent websites that are unable to emulate this feat, as they fail to frame link requests that work. When you send out a link request, place yourself in the shoes of the site owner you approach. You must understand what interests the site owners and whether it matches with some of your interests. Only when some common interests are prevailing that you can expect link sharing.
According to the latest technological tools and updates, to survive your business website in this competitive era, your website must have search engine analysis and implementation done. While keyword analysis is the main component that comprises the blood of search engine optimisation, you must know that this has to be done for the best On-page and Off-page strategies. Do not just try and keep optimising your website online in the dark, not making enough efforts to generate the output. And when speaking about the Search Engine Optimisation, the major concepts that outline it are:
Meta descriptions are important for SEO. As a marketing blogger, I was always thinking to explain it, And my objective in this article is to teach you how to compose executioner meta descriptions. When you understand that meta descriptions having a great impact on SEO, it might motivate you to compose better meta descriptions.
The connection between the meta description and web crawler rankings can be depicted in four points:
The content in a meta description having no relation with search ranking algorithm.
Behaviors of users are big factor for getting good rank in search engine ranking.
In particular, active visitor clicking percentage (CTR) is a piece of the algorithmic positioning procedure.
The meta description is an essential element for increasing in click through rate,
1. The content in a meta description having no relation with search ranking algorithm.
To the extent we know — and we’re trusting Google on this one — their search engine ranking algorithm does not consider meta descriptions as a variable. Along these lines, from a strict algorithmic point of view, it’s not important to put your keywords in the meta description.