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5 Things to Know When Building a Digital Marketing Team

Every online business that aims to be a success must have a digital marketing team to reel in the customers. Not sure as to how go about putting together a team? Or revamping your existing one? Here are a few things we recommend you consider when setting out to do either one of these two things:

What Are Your Goals?

When putting together a digital marketing team, you have to first be clear on what areas of digital marketing you’ll want your business to focus on. Knowing these areas will then make it easier for you to find the people you need for your team. The truth is some areas of your marketing will require more attention than others. For example, your social media content may need to made more attractive to followers. Your SEO, too, may need work. Recognizing the digital marketing areas that need more work is the first step to figuring out what kind of people you need for your team.

What Do You Have?

This piggybacks on the goals question. Assess the skills and talents of your current team, their strengths, vulnerabilities and areas for improvement. Sit down, have a dialogue with them and figure out whether they are willing to acquire new skills. If they are too time-pressed or otherwise engaged, you may need to bring in outside help.

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10 Trends Will Shape Social Media Marketing In 2017

The importance of social media marketing is undeniable. There are multiple reasons behind the growing demand of social media marketing. At present, people are currently inclining towards social platforms, for staying in touch with old friends, and make some new one. So, people are hooked up in this platform. It is during such instances, when you have to rely on this platform for enriching the growth of your firm.

social media

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Top 5 last minute digital marketing tips to drive seasonal sales

There’s no secret that marketing technology is a niche that changes quickly. But if you learn to keep up the pace, it can be an opportunity for both you and your company’s brand to stand above the crowd and gain momentum. Considering that most digital marketing strategies we have today are aimed at driving sales, how can we limit ourselves to the ones that actually work and don’t cost a fortune? Driving quality traffic and seasonal sales doesn’t have to be that nerve-racking. These 5 last minute tips might help shed some light.

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Key Principles To Follow When Examining Keyword Difficulty

Keyword difficulty and keyword research are among the most common phrases within the SEO industry.

In a way, we can observe keywords as an entrance barrier, allowing or preventing a blogger from competing. Keywords are very similar to real-life products: competition rises as the potential profit goes up.

Here are some of the basic things you need to know when examine keyword difficulty.

What is keyword difficulty?

Every keyword has two main components:

1. Volume (number of monthly searches)
2. Competition (strength and number of competitors for a particular keyword)

We determine difficulty by assessing the competition. In some cases, difficulty will be so high that there will be no point in even trying to rank for it.

As it usually goes, keywords with high difficulty are connected to terms that have high search volumes. In the Internet world, number of searches is connected to exposure and potential profit. That being said, it is obvious why bloggers would be willing to compete for such keywords.

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5 Mind-Blowing Reasons Your Brand Should Embrace Localization

Have you ever heard the adage, “think global, act local”? If so, you’re in luck – but if not, don’t worry, it’s not too late to learn!

Since globalization entered the layman’s lexicon about two decades ago, the rate of connectivity among international markets has shot up proportionately as well. Of course, it makes sense – use Coca-Cola or McDonald’s as prime examples. These are brands recognized wherever you go in the world, and are some of the most successful global companies. This isn’t because everyone all of sudden got an appetite for a McRib or Big Mac or Coke Zero, but because these companies adapted their products (in both cases, food offerings) to local markets and palates.

McDonald’s is 100% halal certified in all of its Singapore locations, for example, and offers kosher beef hamburger patties cooked over charcoal in both Israel and Argentina (where there’s been a sizable Jewish population since World War II). In Japan, McDonald’s offers green tea milkshakes.

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