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Why SEO Campaigns Need To Be Evaluated By Their Conversion Efficiency

Undoubtedly a successful website is one that is able to drive traffic towards itself. However, one does come across numerous instances of sites that attract a lot of traffic but do not have conversions to match. When we say “conversion”, it does not necessarily have to be sales resulting in the generation of revenue but also includes the successful outcome of the intention of the CTA that could range from an email newsletter subscription signup to a request for a demo or just about any other action desired from a visitor to the site.

Visitor Flow Tracking Is Vital

Visitor flow is the way a visitor visits different pages on a website and the sequence they follow. The tracking of this flow is important because it can give you a general view of how the visitor is processing information on the website and where the site provides stopping points. This sort of an insight is crucial because you will be able to discover the points at which there are bottlenecks or halting points and how to connect them so that more conversions take place.

Tools for Tracking Visitor Flow

A simple way of monitoring the flow of visitors is by using Google Analytics. Another effective way of tracking visitor flow is to set goals up in Google’s Admin tab. Either a single page can be set up as a goal or even pages in a funnel, which is defined as the steps leading up to the goal. An example of a typical funnel is product page – shopping cart – checkout. Once the goal is set up, it can be tracked under Conversions – Goals. Once the funnel is established, you can see how the visitor is progressing to the end or leaving at any particular stage.

However, the CEO of the leading provider of bulk email marketing services in Mumbai is of the opinion that while such tracking can give you a general idea of visitor flow, you need to appreciate that there are a number of other factors affecting conversions, such as confusion regarding what the next step should be.

The Difference Lies In Gaining Insights into User Behavior

The reasons why your site is not able to get the vital conversions can also be revealed by obtaining visitor feedback as they navigate the site. Gathering insights from users in real time can be really shocking at times butis extremelyinformative. To understand if there is indeed a pattern that can be established, it is best to have the site navigated by multiple users rather than just one.

This sort of testing can be done through specialist sites like usertesting.com that take the required user demographics and track the flow of visitors fitting the profile. A useful feature is that you can actually set up goals for your visitors and see how well they fare as they attempt to carry out certain specified transactions like a purchase or an email newsletter signup. You can even request for feedback on specific aspects of your site and use the responses to determine what changes need to be done. By using another test site by the name of fivesecondtest.com, you can administer a simple test that asks a user to look at a particular design for just five seconds and answer a number of questions. The responses you get will enable you to design a user experience that is better and geared towards promoting conversions once the users land up on your site.

Conclusion

Even the best SEO campaign will only suffice to get the users to visit your site but the traffic does not always correspond to sales conversions. Vital to the purchase decision is the emotion of the user that is very closely linked to the user experience. When users are not clear about what is expected of them or cannot figure out what to do to achieve an outcome, it can lead to frustration and they will leave the website. This underlines the importance of allocating sufficient resources to promoting sales conversions rather than just traffic when strategizing an SEO campaign.

Author bio: Walter Moore is a senior sales consultant at GingerDomain.com, a reputed name in digital marketing services. Walter, a keen mountaineer, is a prolific writer on SEO trends and issues on the online media.

A Step-By-Step SEO Guide To Improve Your Search Engine Ranking (Infographic)

While search engine optimization is the easiest way through which you can improve your site’s ranking and traffic, it does require a lot of work. Apart from content and link building strategy, you also need to focus on optimizing images, URL structure, check cross-browser compatibility etc, and thus implementing the best SEO practices, one that’ll help to make your site SEO friendly is very important.

However, are you aware of all the important SEO factors that can help to influence your search engine ranking? Or Do you know which key factors you need to focus on?

No idea?

Well, here’s a step-by-step guide that can help to kick-start your SEO campaign.

This guide is a comprehensive SEO checklist that consists of 75+ techniques that can help you to optimize your site, thereby improving your ranking on SERPs and increasing your click-through-rate. Additionally, this SEO guide comes with a really impressive and informative infographic, which you can download for free.

So check out this blog and learn all about the best SEO strategies that you can implement on your site, to improve your site’s search engine ranking!

Killer SEO Checklist [Infographic] by the team at Capsicum Mediaworks, LLP
Killer SEO Checklist

Look at the Online Lead Generation Ecosystem (Infographic)

A lead generation campaign is like a car engine, where if all of the components are working together effectively, you should have positive sales and leads results. However, if one part isn’t properly functioning, that one part — no matter how small it is — can cause your campaign to break down.

That’s why we at Straight North, a Baltimore SEO company, created the “Internet Marketing Lead Generation Ecosystem” infographic to show beginner, intermediate and advanced marketers how to leverage multiple online marketing channels to maximize sales and leads in one Internet marketing campaign. The infographic works as a blueprint to help:

  • See how using various Internet marketing outlets can develop an effective campaign.

  • Locate issues in your lead generation campaign that can be costing you leads.

  • Discover new alternatives to improve your current lead generation campaign.

 

Five Effective Points In Achieving Victory On Brand Reputation Management

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With its indubitable popularity, BRM (Brand Reputation Management) has been practiced for quite a long time now.
Most major organizations have this serious concern about their reputation and today, small businesses are now slowly adapting this movement. Back then, it is called PR and word of mouth marketing.
However, with the advent of user-generated feedback through social site and review networks, the arena for BRM has changed fundamentally since then.

Now that the world have immersed into the digital era, launching and developing an excellent website with brilliant content is no longer enough to obtain a successful online presence without thinking about BRM.
With the upsurge of social network sites such as Facebook, Twitter and YouTube, enterprises and professionals alike need to be able to manage their presence nearly for 24/7.
Whilst these fresh paths of communication have open a myriad of new doors for marketers, they also need a whole new list of responsibilities that must be continually monitored to enable a more maintained brand reputation and an increase online influence. Read more

Ensure that you get the most out of cost-efficient online advertising

Online marketing consists of promoting popular posts, getting more likes to your page, get more visitors to your website, promote videos, get more people to install app on either mobile or computer, offer incentives and devise ways to increase the use of app by users, create campaigns such as contests and give out offers so that more people buy and even get more people to attend your events. Today, social media advertising is a decisive factor in the success of a business. At the same time, you should know how you as a business can be able to make most out the cheap online marketing campaigns.

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