We often try new marketing tactics and implement things on our online store to increase visitors and sales but have you ever given importance to call to action buttons? Well these small buttons on your website is very important to get the goal accomplished. A successful ecommerce website is not necessarily a website that attracts lots of visitors but it generates sales and it has the potential to convert the visitors. Call to action buttons plays a major role in conversions. They lead your visitors towards the checkout path. And if designed and placed well, they can really improve the overall sales. We have seen lots of website with easy navigation, mobile friendly layout and fast processing speed but often they lack in this department. Many online stores don’t give attention to the text, design and shape of call to action buttons.
If you really want to improve the sales, you need to think about all the possible opportunities and things that can convert your visitor into customer. This infographic, created by KOL Limited, revolves around some of the important tips to create call to action buttons that convert. Read more
Social signals are the likes, shares, votes, pins, or views people place on social media sites, like Facebook. Social signals play a big role in boosting SEO efforts since search engines take cognizance of them as part of their algorithm. According to a report, top 8 social networks, including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn, and YouTube, drew 31.24% traffic to sites in 2014, up from 22.71% the previous year. Actually, both Google and Bing pay heed to what sites are being talked about on social media channels, which in turn has a great impact on rankings of sites.
In the ever-competitive world of the internet, every business needs to compete with its competitors in order to get the most of this unique platform. But the problem is that smaller companies can never compete with the giant companies of the market when it comes to marketing budget. Here comes the role of SEO. Most of the website owners and businesses in Cork have a mentality that merely link building can help them to gain higher ranking in the search engines but the scenario has completely changed with the updates and algorithm changes by Google in 2014. So, keep yourself updated with our post to gain utmost benefits of SEO in Cork that is broadly divided into On-page and Off-page SEO.
We are living in the era of high speed connectivity and high end gadgets. Users today prefer mobile devices to book a service or purchase a product. Faster upload speed is the need of the hour but we often see that we don’t get that much speed using mobile devices. Although the screen size is small and technically it should load in a fraction of second but it takes around 5-15 seconds to load a page completely on a mobile device. To overcome these problems, few months back, Google launched AMP (Accelerated Mobile Pages) Project. This is focused on accelerating mobile news sites. This new feature will help to load the website instantly.
SEO is a slow process in which competitive businesses find it hard to wait and get the rankings they desire. PPC as a tactic works faster than SEP and unleashes the potential to deliver very targeted traffic to a site. It takes knowhow to do this properly. Finding the right PPC expert to review your account and find ways to improve content and landing pages is important. If you, as a business owner want to set up a Google AdWords account, try hiring an expert PPC management company. The fee you pay them will be far less and the experts can run your campaign very effectively. So, what is PPC? Well, PPC is nothing but pay per click advertising and marketing campaign that helps the business to make a mark on the global platform. A professional PPC expert is always a safe bet and the best choice to avail more benefits from this type of campaign.