Google has taken an advanced step in its search history. It is currently working on a new knowledge graph technology which is claimed to be the future of search.
Google usually returns the search result for any query based on the text and the content. To put it right, it does not understand the exact meaning of the words. It matches the keywords of the query with those of the sites and returns pages that have a significant authority on those words. It may also use ranking signals and word grouping to return appropriate results. But the truth is it cannot go beyond the level of content searching.
Google’s Senior Vice President Amit Singhal outlined that Google has started taking the search beyond mere words into the world of entities, attributes and the relationship between those entities, that is, context searching.
It is surprising to see that Google lists fewer than 10 results for certain searches, which may possibly be a weird bug or a feature. This was one of the hot topics discussed in WebmasterWorld. It is unclear whether Google is testing with displaying other interested items on its result page.
When a search is made for BBC Football in Google UK, Google returns one web page result from bbc.co.uk/sport/o/football. It is then followed by a video result from BBC and a news result from BBC. All the results are from bbc.co.uk.
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In today’s society, some of the most successful marketing takes place on the internet. With the ability to reach a massive amount of people with relatively little effort, the internet and internet communications have really rewritten the rules for the marketing game. It used to be that small ads on local television stations and newspapers were young or small businesses best way to reach a wide array of potential customers. In the past, it wasn’t until your company had a more major profit margin that you could afford a larger marketing campaign that reached a national audience. Today, companies small and large alike can market their product or services online and have hundreds of thousands of eyes see it for a relatively inexpensive price. The struggle with this is that millions of companies and businesses are doing it. With everyone online trying to be seen, actually being seen can become difficult. The key to a successful and profitable online marketing strategy is search engine optimization. Try these three SEO web applications to help you better market your services to a wider audience online. Read more