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Google Penguin: Does it Really Impact Small Businesses?

Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the Google search results. It’s been a topic of debate since the release of Google Penguin update that it has impacted many small businesses that heavily rely on the Google ranking results for their existence.

Google Penguin Update

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Google Leads April 2012 U.S. Search Engine Ranking

comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine ranking list in the explicit core search market.

comScore releases qSearch data every month to help users analyze the impact of contextual searches on the search marketplace. comScore defines “Explicit Core Search” as “user engagement with a search service with the intent to retrieve search results.”

According to comScore’s report, Google sites top the U.S. explicit core search market in April 2012 with a 66.5% market share, which is 0.1% up from March 2012. Microsoft sites came in second with 15.4% of the total market share whereas Yahoo sites grabbed the third spot with 13.5% of the share. Ask Network and AOL, Inc. accounted for 3% and 1.6% respectively of the explicit core searches made.
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Microsoft Revamps Bing Search Results Page

Microsoft has redesigned its Bing search results page by removing the unnecessary cluttered items from the page. This fresh simpler look is an effort to help users scan results more easily and navigate more smoothly than before.

The “Bing Team” wrote in a blog post, “Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for. Based on that feedback, we’ve tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful. This refreshed design helps you do more with search-and gives us a canvas for bringing future innovation to you.”
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Global Paid Search Analysis Spending for Q1

Covario, the largest provider of search marketing services and management solutions, has recently released a report on Global Paid Search Spend Analysis. The report gave insight into paid search in the first quarter of 2012.

The analysis found that the paid search advertising spending increased by more than 22% from last year for technology and consumer electronics companies. Pay-Per-Click (PPC) advertising spending rose in the Americas and Asia Pacific regions and Cost-Per-Click (CPC) was down worldwide.
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Google Launches “Penguin Update” to Target Webspam

How To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing, unusual link schemes and more.

Matt Cutts, Distinguished Engineer of Google wrote in a blog post, “…we’re launching an important algorithm change target

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ed at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

Google Penguin Update Targets WebSpam

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