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Competitor Analysis for successful online marketing

Every business need to analyze their competitors to know about the strengths and weaknesses of their services. A competitor analysis is very consequential behavior to identify online marketing strategy and discover how competitors are performing so well. An effective SEO campaign starts with an evaluation of competitors. Checking out the search results for your most popular keywords we can identify our online competition and also we may use ontolo SERP dominator worksheet to finalize the competitors.
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Popularity: 4% [?]

 

Its Official: Google Uses Social Signals in its Search Algorithm

Each Search Engine has its own search algorithm to rank webpages, Google uses over 200 signals to rank pages in search results and Bing also uses an algorithm in ranking. But in recent days social networking sites like facebook and twitter had a great impact on real time search results and there arise an question “Do Google and Bing use social signals to rank pages?” Recently Danny Sullivan from Search engine land shared some answers regarding the social signals that both search engines are using Facebook and Twitter links in ranking signals. Read more

Popularity: 2% [?]

 

Google’s Latest Update: Added “Reading Level” in Advanced Search

Recently, Google has introduced new feature called “Reading Level” in it’s advanced search option. This feature will help the users to find content based on your reading level.

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Popularity: 2% [?]

 

Keyword Tool – Check Keyword Trends with new Yahoo! Clues

Recently, Yahoo has introduced it’s new keyword research and comparison tool named Yahoo Clues. It provides you the deep insights of how people are using Yahoo search. Whenever you have entered the keywords to find trends, it will update you with the following features,

  • Searches Over Time
  • By Demographic
  • By Income
  • By Location
  • By Search Flow
  • And by Related Searches.

Let us see these features with an example here,

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Popularity: 2% [?]

 

Business Blogging – 6 Reasons why you should be having one

The world is virtual now. No one can deny the fact that the commercial blogs are the effective communication tool in the internet arena. At the same way in business world too, blogs are now in-expensive and a highly effective communication tool that can be used to convey business objectives in a much easier way.

business-blogging

To Educate

Its the age, where people go online to search for information. You can make use of your business blog to educate about your business / service / product to your customer. Your employees can be a great source of information who can contribute to the blog in terms of providing solutions.

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Popularity: 2% [?]

 

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