The search engine giant Google is testing a new navigation interface for its search page, according to reports. The interface is absolutely clutter-free but there is a slight change in the placement of certain elements on the Web page.
The new Google search user interface, as spotted by Tecno-net, had specific vertical search options including images, maps, videos, news etc displayed as a horizontal menu between the search bar and the search results listing. Currently, the search options and navigation are present in the left sidebar of the search results page.
Last week, Bing introduced some notable tweaks to its user interface. Following this, Bing announced that it has partnered with Encyclopedia Britannica to present information that is more related to a search query on its search results page.
Bing said in a Wednesday blog post, “Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.” Bing says that the main purpose of the partnership is to deliver “relevant information in a more organized way” to help users find useful information quickly. Read more
Google has replaced its ‘Product Search’ feature with a new business model named ‘Google Shopping‘. The new change would charge merchants and retailers for product listings and displaying product info in the usual search results. The company says that the commercialized Google Shopping program would deliver an improved shopping experience for searchers.
Sameer Samat, Google’s Vice President of Product Management wrote in a blog post, “Today we’re announcing a new initiative to improve our shopping experience over time—so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.”
Google has been in the product placements and search for almost a decade and has been offering merchants free access for product-listing so far. Now, Google is altering some of the ground rules of Product Search to provide an efficient shopping service to users via the new Google Shopping. First of all, merchants have to pay for product placements on the search results. Google will decommission a search product that formerly listed companies for free. Read more
Major search engines are employing new techniques to make the search process much easier for users. Microsoft, two weeks ago, tweaked its search engine Bing to display search results in three columns. Google, last week introduced the ‘Knowledge Graph’ to display associated search results based on people, places and things.
And now, Yahoo has launched its own search browser named ‘Axis‘ which stands out in displaying search results. Axis changes the usual way of exploring the web by users. It replaces the display of traditional search results links with a preview of web pages in a convenient visual format. Users can swipe across the visual results without leaving the page they are on. Read more
Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the Google search results. It’s been a topic of debate since the release of Google Penguin update that it has impacted many small businesses that heavily rely on the Google ranking results for their existence.