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Google Enhances Adwords with New Features

Google has recently introduced two new tools and updated an existing feature in its Adwords product. The new upgrade will definitely give marketers greater control over location targeted ads.

Google Adwords is Google’s advertising product that displays the ads of the advertisers for people who look for products or services on Google. The ads are created based on the keywords related to the marketers’ businesses. They are displayed when target customers search for these products or services.

The optimized Adwords offers greater services through features such as zip code targeting and Location insertion. It also improves the existing Advanced Location Targeting feature.

Richard Holden, Google product management director said, “These set of features will give advertisers more control over how they target advertising locally. It also gives consumers higher quality ads by giving them the right ad at the right time.” Read more

Top 5 Twitter Accounts to Follow for SEO Advice

Staying up to date with all the latest SEO practices, tricks, and tips is no small feat, but it’s also the only way to survive in SEO due to its constantly changing nature. While you could certainly spend all of your time reading lengthy articles and testing different techniques, sometimes the best tactic is to rely on other people who are ‘in the know’ to tell you what to do in as succinct a way as possible. Which is what makes Twitter such a gem – it’s full of information and it’s all done in 140 characters or less. So if you’re wondering who to follow on Twitter to stay up to speed with all SEO has to offer then look no further than these five accounts: Read more

Google Analytics to Measure Social ROI through ‘Social Reports’

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides the solution to this in the form of ‘social reports’.

Google Analytics has recently unveiled a new set of social reports to help connect social media statistics with business, by giving a clear picture of how social media is benefiting a particular site.

The changes were announced in the Analytics blog. Phil Mui, Google Analytics group product manager said that the Analytics would:
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Google is Working on ‘Over-Optimization’ Penalty

Matt Cutts, Google’s head of Search Spam, recently said at the ongoing South by Southwest (SXSW) festival in Austin, Texas, that Google is currently working on a new search algorithm to devalue the overly optimized sites that lack content. On the other hand, this is an attempt to reward websites that deliver high-quality content to their visitors.

Google to Penalize Over Optimization Sites

Matt made this announcement at SXSW during the session named “Dear Google & Bing: Help Me Rank Better!”. This would definitely be big news for SEO and content marketing. Duane Forrester, Microsoft’s Senior Product Marketing Manager, also participated in the session.
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Bing Testing New Local Search Layouts and SERPs Design

Bing, Microsoft’s search engine, has been testing new changes and designs for the past few months. Recently, Bing is testing new layouts for the local search listings and the design of the Search Engine Results Pages (SERPs). It is confirmed that Bing has introduced a new design of local search results within their main search results to a group of people in the US.

BrightLocal reported, “Bing’s new local search results no longer consistently show a “pack” of businesses listings and map at the top of the page, above all of the regular organic links– instead, with the new display, Bing now shows a mix of local results.”

Bing, in the current layout, usually shows a simple box result at the top of the page with some standard results.

Bing Current Local Search Layout

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