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Google’s Knowledge Graph – The Future of Search

Google has taken an advanced step in its search history. It is currently working on a new knowledge graph technology which is claimed to be the future of search.

Google usually returns the search result for any query based on the text and the content. To put it right, it does not understand the exact meaning of the words. It matches the keywords of the query with those of the sites and returns pages that have a significant authority on those words. It may also use ranking signals and word grouping to return appropriate results. But the truth is it cannot go beyond the level of content searching.

Google’s Senior Vice President Amit Singhal outlined that Google has started taking the search beyond mere words into the world of entities, attributes and the relationship between those entities, that is, context searching.
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Google Shows Fewer Than 10 Results For Some Searches

It is surprising to see that Google lists fewer than 10 results for certain searches, which may possibly be a weird bug or a feature. This was one of the hot topics discussed in WebmasterWorld. It is unclear whether Google is testing with displaying other interested items on its result page.

When a search is made for BBC Football in Google UK, Google returns one web page result from bbc.co.uk/sport/o/football. It is then followed by a video result from BBC and a news result from BBC. All the results are from bbc.co.uk.
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Ethical SEO: Black Hat SEO Tactics Made Grey

In general, black hat SEO methods are severely frowned upon in the business. Black hat tactics attempt to improve search engine rankings in a way that is not approved by the search engines themselves. In other words, it’s cheating the system. Search engine optimization techniques work to make a website more visible on all of the major search engine hubs. While there are several legitimate SEO methods used throughout the dot com world, there are also numerous strategies that are considered less than ethical. While these strategies in their blackest form are no doubt unethical, there are ways to use some of these tactics in a legitimate a useful manner. Read more

5 Ways to Make your Linking Profile Look Natural

Can you claim SEO to be the easiest job. May be true before few years. All you had to do is, stuff content with keyword, title, meta keyword tag, hire a SEO company to build 100s of junk links. But the time isn’t the same now. With Google Panda in place we need links from trusted domains and from quality pages, Need of more analytical SEO work and natural links to improve your visibility online and find top placement for the keywords you would like to bring traffic.

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Three iPhone SEO Apps for Stronger Online Marketing

In today’s society, some of the most successful marketing takes place on the internet. With the ability to reach a massive amount of people with relatively little effort, the internet and internet communications have really rewritten the rules for the marketing game. It used to be that small ads on local television stations and newspapers were young or small businesses best way to reach a wide array of potential customers. In the past, it wasn’t until your company had a more major profit margin that you could afford a larger marketing campaign that reached a national audience. Today, companies small and large alike can market their product or services online and have hundreds of thousands of eyes see it for a relatively inexpensive price. The struggle with this is that millions of companies and businesses are doing it. With everyone online trying to be seen, actually being seen can become difficult. The key to a successful and profitable online marketing strategy is search engine optimization. Try these three SEO web applications to help you better market your services to a wider audience online. Read more

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