Web Analytics – The Mastermind of Online Business
One would say web analytics is perhaps the mastermind of online business. It is really important to measure the performance of a site & behaviour of its visitors to make a successful online business. Site owners must identify the pros, the cons and the drifts that will make their site the next “must read” stop for visitors each day. The only way to effectively do this is to have a good statistics package working in the background. Read more
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Track Video Events Using Advanced Segmentation- Google Analytics
In my previous post Event Tracking, i have been discussed what are the possible events occur and the same way how many event handlers available in the website. In this post i am going to discuss about how to track the video event in the website and how do we create an advance segment to isolate an event from the total visit.
Video Event Tracking:
As we all know that _trackEvent is the method to track events. Let us track the video event. For implementing the video tracking code we need the onclick() event.
<a href=”#” onclick=pageTracker_trackEvent(“videos”,”play”,”play the video”)>Play</a>
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Google Analytics Conference India
Following the SearchMasters 2009, Google have recently announced Google Analytics Conference in India. This is an open event for anyone who is interested in learning about Google Analytics.
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Google Analytics Filters – Are you Making the Most of it?
There are various Google Analytics Filters which can be customized to filter specific visits for your website. You can either include or exclude particular traffic in your Analytics reports. Filters help to do a detailed analysis on the visitors stats of the website and enhance the website conversion rates based on the analysis. I have discussed about a few filters among the vast number of filters present in Google Analytics.
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Event Tracking – Google Analytics (ga.js)
Possible Events:
In any interactive environment, the program should be able to respond to actions performed by the user. These action can be mouse click, key press or selection of a menu item. What are the possible events we can track using ga.js as follows
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If you have anchor tag for third party site link which you want to track how many clicks from our site.
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If you have mailto: on anchor tag and you want to track how many of them click for mail link.
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In your home page you might have request for quote image, follow us on twitter image etc.. where you want to track, how many clicks on the image.
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If you have a button for email subscription button, newsletter subscription etc… Where you want to track the clicks.
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When you want to track while you submit action in the form tag
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