Google Analytics to Measure Social ROI through ‘Social Reports’

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides the solution to this in the form of ‘social reports’.

Google Analytics has recently unveiled a new set of social reports to help connect social media statistics with business, by giving a clear picture of how social media is benefiting a particular site.

The changes were announced in the Analytics blog. Phil Mui, Google Analytics group product manager said that the Analytics would:
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Three iPhone SEO Apps for Stronger Online Marketing

In today’s society, some of the most successful marketing takes place on the internet. With the ability to reach a massive amount of people with relatively little effort, the internet and internet communications have really rewritten the rules for the marketing game. It used to be that small ads on local television stations and newspapers were young or small businesses best way to reach a wide array of potential customers. In the past, it wasn’t until your company had a more major profit margin that you could afford a larger marketing campaign that reached a national audience. Today, companies small and large alike can market their product or services online and have hundreds of thousands of eyes see it for a relatively inexpensive price. The struggle with this is that millions of companies and businesses are doing it. With everyone online trying to be seen, actually being seen can become difficult. The key to a successful and profitable online marketing strategy is search engine optimization. Try these three SEO web applications to help you better market your services to a wider audience online. Read more

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Understanding Google Analytics New Interface – Custom Reporting Section

Understanding Google Analytics New Interface РCustom Reporting  Section:

Google Analytics recently experiencing the new interface to handle our Google Analytics accounts. In that, they have updated the custom reporting section to enhance the usability. Let us discuss what are the new features available in the custom reporting section below.

Migrate our old custom reports to the new one.
Find the below image where you will find the custom reports tab available in the new interface.

Custom Report
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Weighted Sort – Effective Sorting In Google Analytics

Google has been adding more options to their Analytics tool as of now. This time they introduced ‘Weighted Sort’ option to the bounce rate and also available in the other section like goal conversion rate, % new visits etc.. So far the bounce rate of 100% with only one visit has been sorted at the top when it has been sorted by clicking on the ‘Bounce Rate’ column. There is no use of tracking this data for any of your campaign and also you supposed to view the useful data by manually which are in the next set of pages. Now ‘Weighted Sort’ option shows the bounce rate by the number of visits and it seems bringing out of the real data in the first set of rows.

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Cool Country – Wise Conversion Tracking using Google Analytics Custom Reporting

Recently I was faced with a situation of wanting to track country wise goal conversions in Google Analytics, I went on and created the following custom report which tracks goal conversions in a country wise basis. This report is highly effective for a e-commerce websites having a world-wide reach.

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Popularity: 9% [?]

 

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