Every business need to analyze their competitors to know about the strengths and weaknesses of their services. A competitor analysis is very consequential behavior to identify online marketing strategy and discover how competitors are performing so well. An effective SEO campaign starts with an evaluation of competitors. Checking out the search results for your most popular keywords we can identify our online competition and also we may use ontolo SERP dominator worksheet to finalize the competitors.
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Well, the most important reason for a website for any small business owner to have a website is number of people use internet more often than the traditional directories / yellow pages to find listings of their desired category. Compared with Yellowpages and directories, internet makes it easy for them to get what they are looking for. If you wanted to list your business in Google Places, Yahoo maps, you need not have a website, except you must have a physical location. Getting into Local Search Engines alone doesn’t provide you the required visibility your business is aiming for! These days, people use the Web to find just about everything, even the Packers & Movers (That’s exactly where I found mine when I had my house shifted.) If you offer a professional service your clients /customer will expect to find you on the Web.
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Sizing up the competition is most important step for any business to achieve competitive advantage in their market. Competitive analysis helps to identify the real competition, determine the competitive advantages and disadvantages and to develop a strategic planning process. If you are able to know what your competitor is doing, then you can readily adopt the missed out techniques and you can streamline your SEO campaign by finding better ways on how to rise up above your competitors. Here are some of the basic analysis to determine your competition.
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“Fresh content brings higher Search Engine Rankings” and “Search Engines love fresh content”. These are the SEO maxims that we can often hear from SEO world. It is obvious that fresh content attracts human visitors. But do search engines also give importance to it? The recent important changes in the search engine algorithm is to have relevant as well as fresh content to display in the search results. Google engineers are working hard to keep the search results as fresh as possible so that they reflect the most up to date content on the web. The updated content has become one of the important criteria for search engines to crawl, index and rank websites. Read more
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Local SEO is becoming spot light in internet marketing industry. The trend towards Local search is growing steadily and within last couple of years we can witness more enhanced local search results from all major search engines including big brother Google. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there.
Keyword research for Local SEO again plays vital role in Local Search Engine Optimization. Earlier it was very difficult to finalize / brainstorm the keywords for specific regions as these keywords would relatively return no search volume compared with the root keywords. Google trends, which was introduced earlier does not show enough data I believe. The search for the keyword “Auto Repair NY” does not provide any significant data in Google trends. but when the same keyword is searched through Google insights search which we are going to explore today, will provide pretty impressive data.
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