Fresh Content, How Does It Improve Search Engine Rankings?
“Fresh content brings higher Search Engine Rankings” and “Search Engines love fresh content”. These are the SEO maxims that we can often hear from SEO world. It is obvious that fresh content attracts human visitors. But do search engines also give importance to it? The recent important changes in the search engine algorithm is to have relevant as well as fresh content to display in the search results. Google engineers are working hard to keep the search results as fresh as possible so that they reflect the most up to date content on the web. The updated content has become one of the important criteria for search engines to crawl, index and rank websites. Read more
Popularity: 2% [?]
Local Keyword Research Tools – An Overview
Local SEO is becoming spot light in internet marketing industry. The trend towards Local search is growing steadily and within last couple of years we can witness more enhanced local search results from all major search engines including big brother Google. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there.
Keyword research for Local SEO again plays vital role in Local Search Engine Optimization. Earlier it was very difficult to finalize / brainstorm the keywords for specific regions as these keywords would relatively return no search volume compared with the root keywords. Google trends, which was introduced earlier does not show enough data I believe. The search for the keyword “Auto Repair NY” does not provide any significant data in Google trends. but when the same keyword is searched through Google insights search which we are going to explore today, will provide pretty impressive data.
Popularity: 3% [?]
Have You Ever Heard About Crawl Delay In robots.txt?
I hope you that you all aware of robots.txt, do you ever checked robots.txt file in major websites?. Check this Delicious robots.txt file, which is used as an example to show the complex & concept of robots.txt file by one of my colleague. I am just curious to check the robots.txt in my client sites and in other sites too. When I checked the same in Twitter, I came to know a new term called ‘crawl-delay’. This directive was used by Twitter in their robots.txt file. Read more
Popularity: 7% [?]
A Few Useful Advance Search Operators From Bing
Google supports a number of advanced search operators that helps the user to make specific queries and doing some great help to SEO as well. Recently Microsoft’s Bing offers some advanced operators for effective searching. It contains some operators like site, intilte, inurl, define , AND , OR that are also found in Google and there are certain other queries which are more advanced merely absent in other search engines. Lets have a look at it and how it is effectively used. Read more
Popularity: 4% [?]
15+ Must Ask SEO Questions to your Clients
The better you understand the website and client’s objective on his / her business it would be much easier for you to optimize / re-optimize the website and get the desired result out of it. The more information you gain from your client ahead of any SEO campaign will help structure the entire SEO campaign targeting the right keywords, right audience etc. I have listed 15+ “SEO Questionnaire” in the blog which will help any SEO person to kick start the campaign with proper information available.
Popularity: 6% [?]
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