Ideas to Improve Online Sales in Recession
Wherever you are, you cannot eliminate yourself hearing from fuel prices up, stock market crashes, job cut, layoff etc. And for sure all these effects would be felt by many businesses and could be by any of you reading this same blog post. With the help of some simple and innovative ideas business owners and marketers could win the recession.
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Importance of Mobile SEO
If you are still thinking of developing your Mobile website then I would say “Better Late than Never”. The below graph will clearly explains the stats taken Neilson Research on Mobile Internet Users Penetration across 16 countries in Q1, 2008.
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Barriers to Successful Search Engine Crawling
Unless the search engine bots successfully crawl or spider the web page, it won’t be indexed and shown in search results.. Here are some of the technical elements that webmasters commonly use that can block the web pages from search engine crawlers.
Robots.txt File
This file is placed in the root directory of a website. Here we can block unwanted pages and folders from search engine spiders. Even the popular site may be ignored by major search engines if the content of robots.txt file are incorrect. The basic syntax for robots.txt file is
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Effective Keyword Usage for Better Rankings
One of the major aspects to achieve high rankings in SERP is by writing keyword rich content in the website.Some factors to be considered for better positioning in search engines are,
Keyword density:
Keyword density is the percentage of total number of keywords to the total number of words in the webpage. Achieving optimum keyword density will help us improve the rankings in SERPs. But stuffing more keywords results in keyword spamming and may get penalized by search engines .Optimum keyword density of about 2%-5% is preferred generally. They need to be adequately chosen and placed in right position in the webpage.
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Unethical Onpage Optimization Techniques – Be Aware!
As we are more concerned about the best good practices to be followed in SEO, we should also be aware of all the spam techniques that are followed in the industry to get rid of those activities.
Spam Techniques are used to rank higher in the search engines results page in an unethical manner. This may be against search engine rules.
Here I have listed some of the techniques that has to be avoided in onpage optimization Read more
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