Google Replaces Yellow AdWords Background with Pale Purple AdWords Background
Over the past few years, we have seen the Google AdWords sponsored links above the organic results have been displayed with a yellow background. Recently Google has revamped its background color to Pale Purple. Google has been testing the color changes since the month of May and finally it is decided to go with pale purple color background.
Popularity: 2% [?]
Google’s Recent Enhancements In Its Paid Advertising
Google would love to do changes in their natural search results regularly as well as it tends to satisfy their advertisers by providing regular enhancements to the AdWords interface as well as in the paid search results. Recently Google AdWords team has released new billing tab, new enhancement to location extension and implemented keyword targeting feature.
Popularity: 2% [?]
Goodbye to Google AdWords Report Center
Earlier this week, The Google AdWords blog announced that they will be moving the Report Center into the Campaigns tab. As of now, Google moved some of the reports from the Report Center to the Campaigns tab, also it is assumed that soon it will start transferring the other reports to the Campaigns tab as well and finally the Report Center will be discarded wholly which will happen in a couple of weeks.
Popularity: 1% [?]
Google Testing Different Colors For Adwords Background
For the past few months, Google is constantly flipping the background colors for the Sponsored Links section in the SERP that feature ads.
In the month of May 2010, you would have noticed continuous updates in Search Engine Roundtable blog on changing the ads background. It was also reported on 2008 that Google Testing Green Backgrounds & Turns Directory Ads Green followed by Google Testing Pink Background For AdWords Ads in 2010.
Popularity: 5% [?]
AdWords Search Funnels – Google’s Intensive View on Conversion
Google has launched a new set of reports that yield much insight in the past few months. In this post, I would like to discuss about that new Google AdWords reporting feature “AdWords Search Funnel”. This report gives more insights to view paid campaigns user behavior with respect to conversions. The ultimate goal of this report is help you to see how users convert. I guess every Google Advertiser is enjoying with this new report feature in your AdWords account. If anyone has not noticed it yet in your account, please follow these steps and make use of this new feature.
Popularity: 8% [?]
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