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Global Paid Search Analysis Spending for Q1

Covario, the largest provider of search marketing services and management solutions, has recently released a report on Global Paid Search Spend Analysis. The report gave insight into paid search in the first quarter of 2012. The analysis found that the

Filed Under Google, PPC, SEM

Google Launches “Penguin Update” to Target Webspam

How To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing,

Filed Under Google, Search engine

Google Enhances Adwords with New Features

Google has recently introduced two new tools and updated an existing feature in its Adwords product. The new upgrade will definitely give marketers greater control over location targeted ads. Google Adwords is Google’s advertising product that displays the ads of

Filed Under Google, PPC, Search engine, SEM

Google Analytics to Measure Social ROI through ‘Social Reports’

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides the solution to this in the

Filed Under Google, Web Analytics

Google is Working on ‘Over-Optimization’ Penalty

Matt Cutts, Google’s head of Search Spam, recently said at the ongoing South by Southwest (SXSW) festival in Austin, Texas, that Google is currently working on a new search algorithm to devalue the overly optimized sites that lack content. On

Filed Under Google, SEO

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