Global Paid Search Analysis Spending for Q1

Covario, the largest provider of search marketing services and management solutions, has recently released a report on Global Paid Search Spend Analysis. The report gave insight into paid search in the first quarter of 2012.

The analysis found that the paid search advertising spending increased by more than 22% from last year for technology and consumer electronics companies. Pay-Per-Click (PPC) advertising spending rose in the Americas and Asia Pacific regions and Cost-Per-Click (CPC) was down worldwide.
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Google Launches “Penguin Update” to Target Webspam

How To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing, unusual link schemes and more.

Matt Cutts, Distinguished Engineer of Google wrote in a blog post, “…we’re launching an important algorithm change target

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ed at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

Google Penguin Update Targets WebSpam

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Google Enhances Adwords with New Features

Google has recently introduced two new tools and updated an existing feature in its Adwords product. The new upgrade will definitely give marketers greater control over location targeted ads.

Google Adwords is Google’s advertising product that displays the ads of the advertisers for people who look for products or services on Google. The ads are created based on the keywords related to the marketers’ businesses. They are displayed when target customers search for these products or services.

The optimized Adwords offers greater services through features such as zip code targeting and Location insertion. It also improves the existing Advanced Location Targeting feature.

Richard Holden, Google product management director said, “These set of features will give advertisers more control over how they target advertising locally. It also gives consumers higher quality ads by giving them the right ad at the right time.” Read more

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Google Analytics to Measure Social ROI through ‘Social Reports’

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides the solution to this in the form of ‘social reports’.

Google Analytics has recently unveiled a new set of social reports to help connect social media statistics with business, by giving a clear picture of how social media is benefiting a particular site.

The changes were announced in the Analytics blog. Phil Mui, Google Analytics group product manager said that the Analytics would:
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Google is Working on ‘Over-Optimization’ Penalty

Matt Cutts, Google’s head of Search Spam, recently said at the ongoing South by Southwest (SXSW) festival in Austin, Texas, that Google is currently working on a new search algorithm to devalue the overly optimized sites that lack content. On the other hand, this is an attempt to reward websites that deliver high-quality content to their visitors.

Google to Penalize Over Optimization Sites

Matt made this announcement at SXSW during the session named “Dear Google & Bing: Help Me Rank Better!”. This would definitely be big news for SEO and content marketing. Duane Forrester, Microsoft’s Senior Product Marketing Manager, also participated in the session.
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