Hitwise : Bing Nabs Google’s Search Share Over Past Year

Though Google remains the most dominant search engine in the U.S., a recent report from Experian Hitwise shows that the market share of Google has dropped in the last 12 months. The shares of other popular search engines like Microsoft and Yahoo have increased during the same period.

According to Hitwise’s market share statistics, Google accounted for 65.02% of all U.S. searches made in the month of May 2012 which is a decrease from 68.11% in the same period in 2011. There is a 5% decline in the percentage change of year-over-year. Read more

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Google Testing New Search Interface

The search engine giant Google is testing a new navigation interface for its search page, according to reports. The interface is absolutely clutter-free but there is a slight change in the placement of certain elements on the Web page.

The new Google search user interface, as spotted by Tecno-net, had specific vertical search options including images, maps, videos, news etc displayed as a horizontal menu between the search bar and the search results listing. Currently, the search options and navigation are present in the left sidebar of the search results page.

The new interface looked like the following:

new google user interface
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Google Product Search to be Revamped as Google Shopping

Google has replaced its ‘Product Search’ feature with a new business model named ‘Google Shopping‘. The new change would charge merchants and retailers for product listings and displaying product info in the usual search results. The company says that the commercialized Google Shopping program would deliver an improved shopping experience for searchers.

Sameer Samat, Google’s Vice President of Product Management wrote in a blog post, “Today we’re announcing a new initiative to improve our shopping experience over time—so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.”

Google has been in the product placements and search for almost a decade and has been offering merchants free access for product-listing so far. Now, Google is altering some of the ground rules of Product Search to provide an efficient shopping service to users via the new Google Shopping. First of all, merchants have to pay for product placements on the search results. Google will decommission a search product that formerly listed companies for free.
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Google Penguin: Does it Really Impact Small Businesses?

Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the Google search results. It’s been a topic of debate since the release of Google Penguin update that it has impacted many small businesses that heavily rely on the Google ranking results for their existence.

google penguin update

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Google Leads April 2012 U.S. Search Engine Ranking

comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine ranking list in the explicit core search market.

comScore releases qSearch data every month to help users analyze the impact of contextual searches on the search marketplace. comScore defines “Explicit Core Search” as “user engagement with a search service with the intent to retrieve search results.”

According to comScore’s report, Google sites top the U.S. explicit core search market in April 2012 with a 66.5% market share, which is 0.1% up from March 2012. Microsoft sites came in second with 15.4% of the total market share whereas Yahoo sites grabbed the third spot with 13.5% of the share. Ask Network and AOL, Inc. accounted for 3% and 1.6% respectively of the explicit core searches made.
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