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Why SEO Campaigns Need To Be Evaluated By Their Conversion Efficiency

Undoubtedly a successful website is one that is able to drive traffic towards itself. However, one does come across numerous instances of sites that attract a lot of traffic but do not have conversions to match. When we say “conversion”,

Filed Under Google, SEO

Why hire PPC Management Experts

The competition is always stiff between SEO and PPC for generating traffic to a website.  Google keeps changing algorithms to ensure that websites are of good quality and companies have to work with moving goal posts to get the traffic

Filed Under Bing, Google, PPC

Hitwise : Bing Nabs Google’s Search Share Over Past Year

Though Google remains the most dominant search engine in the U.S., a recent report from Experian Hitwise shows that the market share of Google has dropped in the last 12 months. The shares of other popular search engines like Microsoft

Filed Under Bing, Google, Search engine

Google Testing New Search Interface

The search engine giant Google is testing a new navigation interface for its search page, according to reports. The interface is absolutely clutter-free but there is a slight change in the placement of certain elements on the Web page. The

Filed Under Google

Google Product Search to be Revamped as Google Shopping

Google has replaced its ‘Product Search’ feature with a new business model named ‘Google Shopping‘. The new change would charge merchants and retailers for product listings and displaying product info in the usual search results. The company says that the

Filed Under Google

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