Over the past few years, we have seen the Google AdWords sponsored links above the organic results have been displayed with a yellow background. Recently Google has revamped its background color to Pale Purple. Google has been testing the color…
Blog Archives
Google Replaces Yellow AdWords Background with Pale Purple AdWords Background
Goodbye to Google AdWords Report Center
Earlier this week, The Google AdWords blog announced that they will be moving the Report Center into the Campaigns tab. As of now, Google moved some of the reports from the Report Center to the Campaigns tab, also it is…
AdWords Search Funnels – Google’s Intensive View on Conversion
Google has launched a new set of reports that yield much insight in the past few months. In this post, I would like to discuss about that new Google AdWords reporting feature “AdWords Search Funnel”. This report gives more insights…
Remarketing – The Right Way to Target Right Audience
For a change, this time I have decided to go with Paid Marketing, rather then Search Engine Optimization in my article. Recently in the past week Google Adwords has made an update which many of us would not be aware…
Caffeine – Google’s Grand Future
On 10 August 2009, the Big Daddy – Google announced about their new next-generation search architecture, since then there is a huge amount of buzz on Google Caffeine, Sandbox and Caffeine update, which captured most of the bloggers and marketing…
Flash Optimization – Getting Hot !
I would say Flash websites are the real horror for an SEO expert. Despite of its great techniques such as providing great interactive tools, entertaining users by including sounds and picture on the web site, it plays a big barrier…
Web Analytics – The Mastermind of Online Business
One would say web analytics is perhaps the mastermind of online business. It is really important to measure the performance of a site & behaviour of its visitors to make a successful online business. Site owners must identify the pros,…
On Growing Demand for Real Time Search Engines
Couple of years back, around this same time when Twitter was launched, most of the major search engines have started to think about the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of…
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