Google Replaces Yellow AdWords Background with Pale Purple AdWords Background

Sivarajan

Google Replaces Yellow AdWords Background with Pale Purple AdWords Background

Over the past few years, we have seen the Google AdWords sponsored links above the organic results have been displayed with a yellow background. Recently Google has revamped its background color to Pale Purple. Google has been testing the color changes since the month of May and finally it is decided to go with pale purple color background.

Popularity: 2% [?]

Goodbye to Google AdWords Report Center

Earlier this week, The Google AdWords blog announced that they will be moving the Report Center into the Campaigns tab. As of now, Google moved some of the reports from the Report Center to the Campaigns tab, also it is assumed that soon it will start transferring the other reports to the Campaigns tab as well and finally the Report Center will be discarded wholly which will happen in a couple of weeks.

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AdWords Search Funnels – Google’s Intensive View on Conversion

Google has launched a new set of reports that yield much insight in the past few months. In this post, I would like to discuss about that new Google AdWords reporting feature “AdWords Search Funnel”. This report gives more insights to view paid campaigns user behavior with respect to conversions. The ultimate goal of this report is help you to see how users convert. I guess every Google Advertiser is enjoying with this new report feature in your AdWords account. If anyone has not noticed it yet in your account, please follow these steps and make use of this new feature.

Popularity: 8% [?]

Remarketing – The Right Way to Target Right Audience

For a change, this time I have decided to go with Paid Marketing, rather then Search Engine Optimization in my article. Recently in the past week Google Adwords has made an update which many of us would not be aware of, that is it has rolled out a new feature called remarketing. Currently it is available only for particular advertisers. Over the next few weeks every advertisers will get this new feature in their accounts.

Popularity: 8% [?]

Caffeine – Google’s Grand Future

On 10 August 2009, the Big Daddy – Google announced about their new next-generation search architecture, since then there is a huge amount of buzz on Google Caffeine, Sandbox and Caffeine update, which captured most of the bloggers and marketing experts space on the web. Now finally Google Web Spam Team Head, Matt Cutts, confirmed that Google Caffeine will roll out after the holidays:

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