Sivarajan

Caffeine – Google’s Grand Future

On 10 August 2009, the Big Daddy – Google announced about their new next-generation search architecture, since then there is a huge amount of buzz on Google Caffeine, Sandbox and Caffeine update, which captured most of the bloggers and marketing experts space on the web. Now finally Google Web Spam Team Head, Matt Cutts, confirmed that Google Caffeine will roll out after the holidays:

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Popularity: 22% [?]

 

Flash Optimization - Getting Hot !

I would say Flash websites are the real horror for an SEO expert. Despite of its great techniques such as providing great interactive tools, entertaining users by including sounds and picture on the web site, it plays a big barrier role between the SEO experts and the Web designers. Because, unfortunately Flash websites have fewer chances of getting higher rankings in search engine result pages. The logic is quite literal – search engines cannot or at least not easily read the Flash websites, unless we instruct them the text that are inside the websites.

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Popularity: 17% [?]

 

Web Analytics - The Mastermind of Online Business

One would say web analytics is perhaps the mastermind of online business. It is really important to measure the performance of a site & behaviour of its visitors to make a successful online business. Site owners must identify the pros, the cons and the drifts that will make their site the next “must read” stop for visitors each day. The only way to effectively do this is to have a good statistics package working in the background. Read more

Popularity: 20% [?]

 

On Growing Demand for Real Time Search Engines

Couple of years back, around this same time when Twitter was launched, most of the major search engines have started to think about the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines. Twitter is both more and less than a search engine, but there are lots of third parties doing search-like things around the Twitter data. Especially because Twitter search seems to be returning real time search results.

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Popularity: 39% [?]