For the past few months, Google is constantly flipping the background colors for the Sponsored Links section in the SERP that feature ads.

In the month of May 2010, you would have noticed continuous updates in Search Engine Roundtable blog on changing the ads background. It was also reported on 2008 that Google Testing Green Backgrounds & Turns Directory Ads Green followed by Google Testing Pink Background For AdWords Ads in 2010.

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Popularity: 5% [?]

Following the SearchMasters 2009, Google have recently announced Google Analytics Conference in India. This is an open event for anyone who is interested in learning about Google Analytics.

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Popularity: 14% [?]

The Bing followers of twitter was recently informed that www.bing.com is live and more information to come soon. Matt Cutts being one of the followers immediately appreciated the launch of Bing but with his feedback. The entire conversation started to heat up with constant replies from Matt Cutts (Google) vs Betsy (Bing). Please find their tweets below,

Bing: Ladies and Gentlemen, www.bing.com is live. (rollouts will continue however to partners and other mkts, more to come) ^betsy
Matt Cutts: Congrats to @bing on the launch! Sad to see this not-so-relevant result at #4 for [matt cutts] though: http://bit.ly/4a8Q1Y
Bing: @mattcutts anytime you want to give feedback to @bing, we’re here. I’m sitting with the devs at present. ^betsy
Bing: @mattcutts I know you are disappointed in ego search stuff tonight w/ @bing, but try ‘mtv movie awards 2009′ and see what you get. ^ba
Matt Cutts: Ouch. The #5 Bing result for [matt cutts] is spammy too: http://bit.ly/B2r5F It’s a YouTube->WordPress autogenerated blog.
Matt Cutts: @bing okay. First web result was from 2008 instead of 2009, even with 2009 in query: http://bit.ly/SToK1 . Google nails it.
Matt Cutts: @bing but doesn’t it bother you that [mtv movie awards] on Google gives great news results and 2009 url, but w/Bing I only see 2008, 2007, ?
Bing: @mattcutts Uh – the first answer folks see is the news answer, not what you circled. Apparently twilight won. ^ba
Matt Cutts: @bing by the way, Twilight did rock. I’m not ashamed to say it–glittery vampires rule!!
Danny Sullivan: @mattcutts give @bing a break. you know it takes time to hard code those mtv movie award results.

As you can see that it was Danny Sullivan who joined the conversation but Matt Cutts quick to sign off from twitter.

Hope to see more such tweets and heated conversations b/w Betsy (Bing) and Matt Cutts (Google). Lets see how good they are at justifying their results and comparison.

Popularity: 13% [?]

Last Month I had a post on Google PageRank update for February but only a few webmasters have really noticed the changes. This time again I’m writing this post after checking my sites twice and thrice and I have noticed increased in the PageRank for my sites too.

I have started tweeting this and find more webmasters sharing their PageRank udpates. I hope we get a confirmation from Google this at least.

More Tweets on Google PageRank April 2009

Share your PageRank updates

Popularity: 10% [?]

Today Google officially announced rolling out two new improvements in result page. The first is on refinement in related terms and the second is displaying longer description in the search snippet.

Refined Related Terms: Google claims to have introduced a new technology that can better understand the association related to your search query and generate more relevant and refined related terms in the result page.

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Popularity: 8% [?]