In my previous post Event Tracking, i have been discussed what are the possible events occur and the same way how many event handlers available in the website. In this post i am going to discuss about how to track the video event in the website and how do we create an advance segment to isolate an event from the total visit.

Video Event Tracking:
As we all know that _trackEvent is the method to track events. Let us track the video event. For implementing the video tracking code we need the onclick() event.
<a href=”#” onclick=pageTracker_trackEvent(“videos”,”play”,”play the video”)>Play</a>
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Popularity: 16% [?]

Possible Events:

In any interactive environment, the program should be able to respond to actions performed by the user. These action can be mouse click, key press or selection of a menu item. What are the possible events we can track using ga.js as follows

• If you have anchor tag for third party site link which you want to track how many clicks from our site.

• If you have mailto: on anchor tag and you want to track how many of them click for mail link.

• In your home page you might have request for quote image, follow us on twitter image etc.. where you want to track, how many clicks on the image.

• If you have a button for email subscription button, newsletter subscription etc… Where you want to track the clicks.

• When you want to track while you submit action in the form tag

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Popularity: 33% [?]

Google analytics is one of the javascript based tracking method. Initially Google have introduced Urchin code, due to some disadvantage google introduced ga.js for the tracking purpose. Ga.js is created using oops concept for ease of use, in the second part of code you can see that ‘var pagetracker’ is created as a variable acts as an object here. pageTracker._trackPageview(); in this line pageTracker calls the method called trackPageview() which is going to track the whole set of report on the page. Using pageTracker only we are going to customize the analytics report by means of calling various methods. Read more

Popularity: 15% [?]