Local SEO is becoming spot light in internet marketing industry. The trend towards Local search is growing steadily and within last couple of years we can witness more enhanced local search results from all major search engines including big brother Google. Google in particular has been embedding these “Maps” inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there.
Keyword research for Local SEO again plays vital role in Local Search Engine Optimization. Earlier it was very difficult to finalize / brainstorm the keywords for specific regions as these keywords would relatively return no search volume compared with the root keywords. Google trends, which was introduced earlier does not show enough data I believe. The search for the keyword “Auto Repair NY” does not provide any significant data in Google trends. but when the same keyword is searched through Google insights search which we are going to explore today, will provide pretty impressive data.
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The better you understand the website and client’s objective on his / her business it would be much easier for you to optimize / re-optimize the website and get the desired result out of it. The more information you gain from your client ahead of any SEO campaign will help structure the entire SEO campaign targeting the right keywords, right audience etc. I have listed 15+ “SEO Questionnaire” in the blog which will help any SEO person to kick start the campaign with proper information available.
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Do you run any social media campaign for your business? Are you a active participant in the social media platform? If the answer is yes, the below points would sound very familiar to you. But for those who look social media as a new way of hope for their business then I am sure these would help them a lot. Every business has their own TOS (Terms of Service) so as the social media campaigns have. The below mentioned social media TOS should be easy to understand and a must follow one.
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Keyword analysis is a important part of any SEO campaign and we spend hours together to find the right keywords for the targeted pages. Keyword analysis should start during the initial phase of website architecture design and should be a continuous part of website campaign as it needs tweaks now and then. We may leave a keyword in #12 or #10 SERP position which could be a lead generating keyword. With our tweak and analysis we can make it rank in more close to top position which help us yield better result.
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Lead generation is the leading topic allover the blogging world and it suits every part of marketing as its a final destination for every marketer through which the success of the marketing campaign is calculated. In this post I am going to cover lead generation for local PPC campaigns. Local PPC campaigns best suits for people like attorneys, dentists, restaurants etc. Because when a doctor is running his clinic in New York he will not look for patients from Alaska or Hawaii. Thus, a locally-based business performs their service locally, but may attract folks from across the globe, depending on how special their service is. The below graph shows the demand for online local advertising.
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