Google’s Recent Enhancements In Its Paid Advertising
Google would love to do changes in their natural search results regularly as well as it tends to satisfy their advertisers by providing regular enhancements to the AdWords interface as well as in the paid search results. Recently Google AdWords team has released new billing tab, new enhancement to location extension and implemented keyword targeting feature.
Popularity: 2% [?]
Google Analytics – Asynchronous Tracking Comes Out of Beta
The launch of Google Analytics Asynchronous tracking method (New faster page tag) has been evolved last year probably on December 2009 which came out in beta version and it was available to all Google Analytics users. We all already known about this tracking method that offers an improved way to track webpage visitors with Google Analytics.
Popularity: 7% [?]
Formula to Calculate Google Adwords Ad Rank and Actual CPC
As a search engine marketing professionals like novice advertisers to professional Internet marketers, everyone wants their ads to be placed at the top position before the organic results in order to grab the attention from visitors and their customers. There might be chances of getting best Return on Investment (ROI), when your ads are placed at the right position with good adtext.
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Popularity: 86% [?]
Google Adwords Rolled out New “Streamlined Analysis Tool” in Campaigns Tab
Google Adwords team is hardly working on campaign structure for advertisers to access the account with ease. Few months before, they’ve been introducing new ways to analyze and segment your campaign data and still they are working to introduce more data types which will be easy for advertisers to access these reporting controls. For the above purpose they have introduced a new analysis toolbar in the campaigns tab of Adwords account.
Popularity: 8% [?]
Google Adwords New(New Year) Policy on Display URL
As everyone beware of Google Adwords display URL policy. Display URL is the URL which is displayed on the ad to recognize the site to user.To make their display URL policy to be clear, recently Google has adjusted its policy for sites that used on shared or hosted domains (such as blogspot.com, wordpress.com) and its policy applies for text, image, audio and video ads.
If you want to create an ad linking to your blog http://seoservicesgroup.blogspot.com. According to Google’s old policy on display URL, blogspot.com would have been an acceptable display URL. But now the display URL should reflect the specific
URL of the blog that you are advertising like seoservicesgroup.blogspot.com.
Example:
Correct:
Destination URL: seoservicesgroup.blogspot.com/
Display URL: seoservicesgroup.blogspot.com
Incorrect:
Destination URL: seoservicesgroup.blogspot.com/
Display URL: blogspot.com
Each ad group must have the same domain as the display URL and it cannot be used as another line of ad text.
Google will no longer approve more information in their display URL. However you will be notified via disapproved email by Google about the suggested display URL.
Popularity: 10% [?]
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