Google Adwords team is hardly working on campaign structure for advertisers to access the account with ease. Few months before, they’ve been introducing new ways to analyze and segment your campaign data and still they are working to introduce more data types which will be easy for advertisers to access these reporting controls. For the above purpose they have introduced a new analysis toolbar in the campaigns tab of Adwords account.
Popularity: 8% [?]
As everyone beware of Google Adwords display URL policy. Display URL is the URL which is displayed on the ad to recognize the site to user.To make their display URL policy to be clear, recently Google has adjusted its policy for sites that used on shared or hosted domains (such as blogspot.com, wordpress.com) and its policy applies for text, image, audio and video ads.
If you want to create an ad linking to your blog http://seoservicesgroup.blogspot.com. According to Google’s old policy on display URL, blogspot.com would have been an acceptable display URL. But now the display URL should reflect the specific
URL of the blog that you are advertising like seoservicesgroup.blogspot.com.
Example:
Correct:
Destination URL: seoservicesgroup.blogspot.com/
Display URL: seoservicesgroup.blogspot.com
Incorrect:
Destination URL: seoservicesgroup.blogspot.com/
Display URL: blogspot.com
Each ad group must have the same domain as the display URL and it cannot be used as another line of ad text.
Google will no longer approve more information in their display URL. However you will be notified via disapproved email by Google about the suggested display URL.
Popularity: 14% [?]
Every Advertisers might be aware of Google Ad preview tool obviously. Using this tool everyone can see whether their ad is appearing for users in their targeted locations or regions, targeted Google domain and in their targeted language. For the keyword you enter, the tool shows search results and ads as they’d appear on a regular Google search results page, without accruing extra impressions for your ad.
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Popularity: 31% [?]
Today morning when I come back to my office and started doing work on local business submission on Google UK for one of my clients I found that there was only two verification methods such as by Phone and by SMS. The Post card pin verification method was missing at Google UK local listing center.
Popularity: 14% [?]
It’s the right time to target the seasonal keywords on your PPC campaigns to get more traffic and conversions at the prime time. These seasonal keywords often plays a vital role in certain times and events. Here I”m sharing some of the seasonal keyword checklists. If you have not used seasonal keywords yet on your PPC campaigns, try implementing it right now.
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Popularity: 16% [?]
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