The website content should give enough information to the visitor to the relevant query. The content should be related to the user’s query and should able to keep the visitor to stay on that page. Bounce rate can be explained as the percentage of visitors who leaves the website directly from the homepage. Simply, the visitor not getting the expected relevant result from that page.

Some of the factors to consider for reducing high bounce rate,

• Website Content – Website Content should be proper and informative
• Keywords – Keywords used should be relevant to the content
• Website Design – It should be attractive and proper
• Navigation – Should be easy and relevant navigation

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