SEO Copywriting is a skill of writing expert content that appeal to the reader as well as to search engines. If we stuff the web page with keywords in order to achieve top rankings in search engine results we’ll be considered as spammers. Otherwise if we miss to include the important keywords that the users commonly search for, then we will lose rankings in the search engines for those important search terms. The key to effective SEO Copywriting is to keep the balance between copywriting for readers and copywriting for search engines. The effective SEO Copywriting helps thereby increasing both search engine rankings and conversions. Read more

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Unless the search engine bots successfully crawl or spider the web page, it won’t be indexed and shown in search results.. Here are some of the technical elements that webmasters commonly use that can block the web pages from search engine crawlers.

Robots.txt File

This file is placed in the root directory of a website. Here we can block unwanted pages and folders from search engine spiders. Even the popular site may be ignored by major search engines if the content of robots.txt file are incorrect. The basic syntax for robots.txt file is
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