TrustRank is a link analysis technique described in a paper by Stanford University and Yahoo! researchers for semi-automatically separating useful web pages from spam. In the early days, Google PageRank ruled and it was considered as the main factor for deciding the authority of the site and rankings. Likewise the keyword density was with Altaviasta. When the PageRank pattern revealed, spammers used various techniques to achieve higher-than-deserved rankings. So search engines had to change the important factors involved in ranking algorithms and come up with numerous patents on variety of topics so that there is no clear road map to ranking algorithms for the spammers to achieve good rankings in the search engines. Read more

Popularity: 11% [?]

Competitive link analysis is essential since it gives you the idea of how link building is done. You will come to understand how link building is done in the established sites in your niche. By properly analyzing the pages linking of your competitor, you will get more ideas for link building for your own site. It helps to identify where your sites are talked about and helps to find out your partners. You can keep up-to-date by participating in the threads discussing your site and return favor to your partners. The competitive link analysis helps to find out the links your competition is using to rank well. Read more

Popularity: 15% [?]

Jeremy Schoemaker is an online marketing Guru at Shoemeoney.com. He has written various topics related making money on the web and built a fame for himself around the online marketing community. He made a huge success in adsense earnings and a photograph of him which shows off a check displaying $130,000 is famous outside the marketing world. Inspite of Google’s trademark policy and Complaince procedure, the other marketers have tried to build off Schoemaker’s success through dubious means. They used the word “Shoemoney” in their ads which is trademarked by Schoemaker. With the help of Google he was able to fend off violations.

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Popularity: 9% [?]

The ultimate aim of SEO is to attain top keyword ranking in SERP for the targeted keywords. The poor page to page linking may be one of the reason for not being well ranked. Siloing is the technique applied to the site architecture that will in turn help achieve rankings for the most targeted keywords as well as common keywords. It is otherwise called theming. Simply, this technique is the splitting of focus of a site into multiple themes. If we link to unrelated internal pages then we might actually diluting the theme of website. This will in turn lead to poor search engine rankings. We should avoid this by implementing proper siloing. A silo represents a group of themed or subject-specific content on website. There are two types of siloing methods, the directory siloing and vertical siloing.

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Popularity: 9% [?]

There are many advantages in using Yahoo. Here I have discussed some of the useful Yahoo applications

Yahoo Open Search Platform – Search Monkey

Yahoo Search Monkey is a open source platform that allow users and publishers annotate and enhance search results associated with specific web sites. It allows third party publishers to customize and brand their search results. Yahoo’s search gallery helps users to quickly customize the search results. Yahoo is collecting the most useful applications into a gallery that searchers can enable for their own Yahoo search results. Find below a sample Search Monkey application from a Yahoo search Gallery. Read more

Popularity: 8% [?]