Building a steady stream of web traffic might seem like a daunting task. More often than not, website administrators struggle with pushing up the number of visitors. A lot of time, just maintaining a constant traffic rate might require a substantial effort that does not always pay off. Aside from working on building backlinks, there are other opportunities that will provide any website with SEO benefits and which include no backlinks at all.
In fact, many of these opportunities are so effective that every website in the world, no matter what content it provides, should use one or more of them. Here are the most interesting alternative possibilities how any website can improve search ranking.
Focusing on the Latest News
There is no doubt that people flock to their information sources once something big or important is occurring. This is also the most important moments when a website should employ a strategy called newsjacking. Like a piggyback ride, in this case, anyone who is fast enough and clever enough to react to a big event will receive plenty of traffic. While big news companies like BBC or CNN hold Domain Authority, meaning that their articles will always occupy the first spots, the rest of the ranking on the first page will go to the website that produces the best newsjacking results. But, it is always important to keep content in mind when exercising this option to improve search rankings. This means that any and all newsjacking articles should rely on factual data and bring something relevant to the discussion. If that is not there, visitors might see the same content as fraudulent and created only to lure visitors without offering them real content.
Adding Rich Data
Rich data represents any type of content that is not purely old-fashioned HTML-based text or images. These snippets of rich data can be songs, events, videos, podcasts or even presentations. Google and every other search engine value the presence of this type of content, because it shows that the website administrators produce an effort to bring their visitors something new and dynamic, which is kind of the point of any modern Internet trend. At the same time, this kind of data will provide smaller bounce rates, which is also a very desirable effect.
Google Plus Presence and Annotations
Sharing content on any social network brings possible visitors from the same network. But, in the case of Google Plus (Google+), the network that is owned and run by the search giant, all sharing of data internally also ends up in the search results. This is immensely valuable, and not many people realize this fact. In other words, any Google Plus annotation will result in an SEO enhancement via their inherent company-2-company connection. This is why anyone who cultivates a Google Plus presence gradually, but continuously builds their SEO, which is a direct boost that can improve search ranking.
A slow website will not be a high ranked website, no matter how good its content or design is. Google confirmed that it makes estimates on the speed of a website deployment, which means that slow sites will get downgraded and will need more direct SEO effort to repair their standing. Because of this, the page load time has to be lightning fast for any website that desires a good ranking.
The future belongs to the mobile devices. Having a website that is not optimized or configured to display content on devices like smartphones or tablets is equal to a slow death for the same online resource. Audience and region of interest do not play a role in this. Every visitor on every continent will be utilizing mobile devices as their primary Internet browsing tool in less than 5 years. Recently, Google also confirmed that any mobile unfriendly website will be demoted in their ranking results. This is why going mobile first is already a very smart move.
With these ideas on how to improve search ranking, creating backlinks does not need to be an integral part of a successful SEO boosting campaign. Instead, these tips will allow anyone to receive bigger numbers of visitors to their website in no time at all
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The power of marketing is undeniable. For more than two centuries, this field of industry brought insurmountable advantages to many businesses. At the same time, with every new invention, starting with the radio, marketing got a new ally. In the last decades, with the rise of the Internet, it might have received its biggest ally to date. But it is not just the ability to reach people all over the globe at any time of day or night. In fact, the biggest change in this field actually came from the area of social networks.
Currently, more than 40% of all Internet users are active members of a social network. With them, for the first time in history, advertising can be targeted with an unprecedented focus and precision. This is why social media marketing can be declared a true game changer in this area. But, many businesses use it without knowing some basic information that can drive up the effectiveness of their marketing campaigns in a significant manner. Here are the essential ideas that can help any social media marketing campaign in finding a targeted and relevant audience.
Understanding the Audience
No targeting process can be successfully defined without an understanding of the audience that is being considered. But, at the same time, there are user groups that should be considered in practically any scenario because they are those who drive the social conversation. In a nutshell, a social conversation is the moment when a piece of information begins to be shared over a social network. Organic conversations, which are produced voluntarily by users, can bring incredible results for any company or brand. Here, the role of the social media marketing is to be the ignition switch, nothing more.
Once a group has been exposed to a campaign’s message, the idea is that they themselves will spread it further. Research has shown that users aged 18 to 34 are the fastest growing group on any social networks and because of this, the most likely to share information with other users. Older and younger age groups also share information, but every broad social media campaign should be primarily focused on those aged between 18 and 34. Of course, specialized campaigns, like those exclusively targeting seniors, are not subject to this rule.
Using Video Content
While the content is often depicted as being the king, then video content is currently the emperor of social media promotion. Research after research has shown that video adverts are much more likely to be noticed but also harder for users to immediately label them as an advertisement and then ignore them. Because of these simple advantages, any social media marketing campaign that is relying on video content will have a much bigger chance of locking onto its targeted audience. With it, the chance of not resonating with a targeted user base is much lower, which is what makes videos integral to a social media campaign that need to produce an impact as soon as possible.
Having Doubt in Social Media Metrics
Many social networks have a simple task of convincing business that any social media marketing on their online resource will bring results. That is why they dazzle users with colorful and in-depth metrics about any campaign they being on a social network. While this feature might seem as if it offers huge amounts of valuable data, it has to be compared with outside results, like traffic rates to a third-party website (a website that is being promoted), number of new customers, higher sales or anything like this. This is the only true gauge of a success of any social network campaign. It is important to know how many people clicked on a social network ad, but it is much more important how many of those became customers to the business that financed the marketing campaign.
Finding the exact targeted audience is not an easy task and will not be successful right away in a big number of cases. But, this does not mean that it cannot become a success over time. With the ability to optimize any campaign, social media marketing offers access to streamlining tools that are very easy to use. Using feedback, any business can and should correct a marketing campaign endlessly until they find that perfect target.
Using these tips and advice for social media marketing, any organization can begin to employ it to a great effect. With it, not only can a targeted audience be reached in an affordable and straightforward manner, but a much more relevant base of users can be created through the same process. This makes any marketing campaign that uses social media something truly indispensable for any business in the world.
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Thanks to the nature of the Internet, SEO procedures evolve constantly. Any website, no matter how well optimized, left on its own will sooner or later become obsolete. This is why many businesses and other organizations regularly perform a process known as a website audit. This is a term for a sequence of procedures which are designed to determine if a website is still adequately optimized, or do adjustments need to be made before it slumps in the search results. Website audit, also known as an SEO audit, is thus exceedingly useful for any website and should be performed at least once every six months. Here are the key elements of any SEO audit process.
Identifying Broken or Dead Webpages
Outbound links and even internal links that lead to non-existent or dead webpages are known to cause problems to any search results position. Because Google and other search engines notice this, every website should go through any needed effort to delete dead links. Fortunately, things like CMS, WordPress and other platforms offer a way of installing plugins that send notifications when any broken link is found. Alternatively, BrokenLinkCheck.com is a free service that offers the possibility of locating the same links.
On-site modifications and changes are the quickest way of improving a website. By using an SEO audit, any website owner or operator must take a good, honest look at their webpages and tags that are used. Then, they should decided are their tags stuffed with keywords, do they contain truthful and relevant keywords, are the title tags shorter than 65 characters, are the meta tags formed in an interesting and appealing way, are the image optimized for a SEO standard and most importantly, does the website offer content rich in both quality and originality? This way, any shortcomings in the area of tag optimization can be pinpointed and corrected.
SEO audit is the perfect time to test the deployment speed of any website. While sometimes deployment can vary on many things like the state of servers and traffic levels, no website has the luxury of being slow. Page Insight tools by Google are ideal for this purpose and will provide accurate and relevant deployment data. The same service will also offer tips how any issue can be mended and resolved. Not caring about the speed of a website is a sure way to degrade its search results position.
The Profile of Inbound Links
One of the most important factors for any website audit process is the examination of backlinks or inbound links that connect to the same online resource. Backlinks are the bread and butter to any SEO determination process and are immeasurably valued by the search engines as a proof of a website’s popularity and audience reach. But, not all links are useful. In fact, any links that might seem like they are coming from a link farm or any similar blackhat SEO (which should not be voluntarily practiced in any circumstance) resources will be shunned by the search engines. That is why all links coming from social media, for example, are very good for a website while links from websites with a bad reputation will mean nothing to your search rank position. While no website can decide who links to them and who does not, the knowledge of the source of inbound links is one of the essential things that an SEO audit can produce.
With these key points, anyone can produce their own website audit in a very simple and affordable manner. If this process becomes a part of the regular website maintenance routine, it can do much to make sure that the same website remains highly optimized for all search engines.
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Customizing your Facebook fan page is so easy using the FBML tags. FBML tags are available for various Facebook functionality. Its also possible to connect your website content with users facebook profiles using various Facebook buttons, widgets etc., Lets have a glance on a few Facebook functionality that can be customized to connect your website content and facebook.
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Things have changed a lot after the usage of social media websites like Facebook, Twitter, LinkedIn, Friendfeed, Google Buzz etc., Both users and business men make this platform to gain exposure online. Businesses use social media as the best marketing tool to gain reputation and promote their services. But it can easily backfire on you and your business and cause a lot of trouble if you are not careful. Here I discuss a few points that should not be done while using social media websites.
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