Most people are slowly coming to terms with the fact that SEO is highly important in the world of online business. However, when it comes to website redesign, people are yet to give SEO the attention it deserves. A visually appealing website that deals with trending topics does not necessarily equate to a good, sustainable, and successful website.
If you want to keep your website on the upper end of the online food chain, then you need to pay close attention to content and SEO. With that being said, here are 5 SEO boomerangs that you must dodge during your next website redesign:
1) Not Making Use of 301 Redirects
If you are not familiar with 301 redirects, then its high time you do your homework. A permanent redirect from one URL to another URL can be defined as a 301 redirect. The reason why the presence of 301 redirects is so essential for website redesigning is because it ensures that precious SEO elements from your previous URL are passed on to the next one.
2) Placing NoFollow Tags
For those who are not acquainted with the term NoFollow tag, it is something similar to a code that prevents search engines from searching your website. This is mostly used when a website is under construction, and it prevents visitors from stumbling upon the unfinished work.
As soon as the website redesign is complete, make sure that you have removed all the NoFollow tags. Otherwise, you will be losing out on a huge number of visitors, and your website is likely to be thrust down the rankings.
3) Unresponsive Design
This basically refers to a website design that is not conducive for mobile phone surfing. As a website developer, you need to realize a considerable number of online visitors browse the internet through their mobile devices. Not catering to their needs specifically will cause you to fall back in line. You may even miss out on potential customers. Hence, it is imperative to make sure that you website is responsive to mobile phone devices.
4) Ignoring Website Analytics
Tracking your website analytics is one of the simplest and most accurate ways of putting a number on your strenuous marketing endeavours. If you don’t measure your efforts, then you can never know where you are going wrong. When you track your website analytics, you will have a detailed idea about how effective your new website is in transforming visitors into customers.
5) Thinking of SEO as an Afterthought
Most website developers make the costly mistake of focusing on SEO only after the website redesign is complete. The best way to go about is by taking into account SEO before, during and after the website reconstruction. Even before the website redesign commences, you can work on keyword research and content development/editing.
When trying to optimize your SEO, the trick is to put yourself in the shoes of your visitor. Do not try to make Google happy. It is after all an automated system. Take a humanistic approach towards SEO and strive to build a website that sweetens the user experience for your visitors.
About Grey Umbrella Marketing
Grey Umbrella Marketing is an Internet marketing company that helps their clients achieve first page rankings for specific keywords with their webpages, blogs, and videos to increase sales. But utilizing social media, video marketing, content marketing, and website design to help our clients acquire customers, retain customers, and increase purchase frequency, Grey Umbrella Marketing is a leading Atlanta marketing, SEO, and eCommerce team. Visit their website at gumarketing.com or call (470) 428-1436 today!