Basic steps for a quick seo audit to your website

Thanks to the nature of the Internet, SEO procedures evolve constantly. Any website, no matter how well optimized, left on its own will sooner or later become obsolete. This is why many businesses and other organizations regularly perform a process known as a website audit. This is a term for a sequence of procedures which are designed to determine if a website is still adequately optimized, or do adjustments need to be made before it slumps in the search results. Website audit, also known as an SEO audit, is thus exceedingly useful for any website and should be performed at least once every six months. Here are the key elements of any SEO audit process.

Tag Optimization<

Identifying Broken or Dead Webpages

Outbound links and even internal links that lead to non-existent or dead webpages are known to cause problems to any search results position. Because Google and other search engines notice this, every website should go through any needed effort to delete dead links. Fortunately, things like CMS, WordPress and other platforms offer a way of installing plugins that send notifications when any broken link is found. Alternatively, BrokenLinkCheck.com is a free service that offers the possibility of locating the same links.

On-site modifications and changes are the quickest way of improving a website. By using an SEO audit, any website owner or operator must take a good, honest look at their webpages and tags that are used. Then, they should decided are their tags stuffed with keywords, do they contain truthful and relevant keywords, are the title tags shorter than 65 characters, are the meta tags formed in an interesting and appealing way, are the image optimized for a SEO standard and most importantly, does the website offer content rich in both quality and originality? This way, any shortcomings in the area of tag optimization can be pinpointed and corrected.

Speed Testing

SEO audit is the perfect time to test the deployment speed of any website. While sometimes deployment can vary on many things like the state of servers and traffic levels, no website has the luxury of being slow. Page Insight tools by Google are ideal for this purpose and will provide accurate and relevant deployment data. The same service will also offer tips how any issue can be mended and resolved. Not caring about the speed of a website is a sure way to degrade its search results position.

The Profile of Inbound Links

One of the most important factors for any website audit process is the examination of backlinks or inbound links that connect to the same online resource. Backlinks are the bread and butter to any SEO determination process and are immeasurably valued by the search engines as a proof of a website’s popularity and audience reach. But, not all links are useful. In fact, any links that might seem like they are coming from a link farm or any similar blackhat SEO (which should not be voluntarily practiced in any circumstance) resources will be shunned by the search engines. That is why all links coming from social media, for example, are very good for a website while links from websites with a bad reputation will mean nothing to your search rank position. While no website can decide who links to them and who does not, the knowledge of the source of inbound links is one of the essential things that an SEO audit can produce.

With these key points, anyone can produce their own website audit in a very simple and affordable manner. If this process becomes a part of the regular website maintenance routine, it can do much to make sure that the same website remains highly optimized for all search engines.