comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine ranking list in the explicit core search market.
comScore releases qSearch data every month to help users analyze the impact of contextual searches on the search marketplace. comScore defines “Explicit Core Search” as “user engagement with a search service with the intent to retrieve search results.”
According to comScore’s report, Google sites top the U.S. explicit core search market in April 2012 with a 66.5% market share, which is 0.1% up from March 2012. Microsoft sites came in second with 15.4% of the total market share whereas Yahoo sites grabbed the third spot with 13.5% of the share. Ask Network and AOL, Inc. accounted for 3% and 1.6% respectively of the explicit core searches made.
Yahoo sites saw a 0.2% decline of share in April 2012 when compared to March 2012. Google and Microsoft sites’ market share increased by 0.1% in April this year. Ask Network and AOL, Inc held the same percentage of shares both in March and April of 2012.
A total number of 17.1 billion explicit core searches were made in April 2012. In that, nearly 11.4 billion searches were made in Google Sites alone. Microsoft sites claimed the second spot with 2.6 billion searches followed by Yahoo sites with 2.3 billion searches. About 511 million searches were made in Ask Network and 271 million in AOL,Inc resulting in fourth and fifth place rankings.
However, all the search engine sites saw a decline in the number of search queries made in their respective sites in April 2012 when compared to March 2012.