Major search engines are employing new techniques to make the search process much easier for users. Microsoft, two weeks ago, tweaked its search engine Bing to display search results in three columns. Google, last week introduced the ‘Knowledge Graph’ to display associated search results based on people, places and things.
And now, Yahoo has launched its own search browser named ‘Axis‘ which stands out in displaying search results. Axis changes the usual way of exploring the web by users. It replaces the display of traditional search results links with a preview of web pages in a convenient visual format. Users can swipe across the visual results without leaving the page they are on.
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Whenever Google alters its search engine algorithms, it creates a ripple effect on ranking among businesses over the Web. The rise and fall of any business depends on the ranking of its site in the Google search results. It’s been a topic of debate since the release of Google Penguin update that it has impacted many small businesses that heavily rely on the Google ranking results for their existence.
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comScore, a global leader in measuring the digital marketing landscape, has recently released its qSearch report of the U.S. search market in April 2012. Google sites topped the U.S. search engine ranking list in the explicit core search market.
comScore releases qSearch data every month to help users analyze the impact of contextual searches on the search marketplace. comScore defines “Explicit Core Search” as “user engagement with a search service with the intent to retrieve search results.”
According to comScore’s report, Google sites top the U.S. explicit core search market in April 2012 with a 66.5% market share, which is 0.1% up from March 2012. Microsoft sites came in second with 15.4% of the total market share whereas Yahoo sites grabbed the third spot with 13.5% of the share. Ask Network and AOL, Inc. accounted for 3% and 1.6% respectively of the explicit core searches made.
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Microsoft has redesigned its Bing search results page by removing the unnecessary cluttered items from the page. This fresh simpler look is an effort to help users scan results more easily and navigate more smoothly than before.
The “Bing Team” wrote in a blog post, “Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for. Based on that feedback, we’ve tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful. This refreshed design helps you do more with search-and gives us a canvas for bringing future innovation to you.”
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