Google Launches “Penguin Update” to Target Webspam

Posted by on April 13, 2012 · Filed Under Google, Search engine 
TweetHow To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing, unusual link schemes and more. Matt Cutts, Distinguished Engineer of Google wrote in a blog [...]

How To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing, unusual link schemes and more.

Matt Cutts, Distinguished Engineer of Google wrote in a blog post, “…we’re launching an important algorithm change target

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ed at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

penguin update


Cutts said that the update targets particular sites that use “black hat webspam” techniques to increase the visibility of websites without any improvement in the quality of content and sites that do not provide information relevant to the search query.

According to Search Engine Land, “Pages that try to gain better rankings through things like keyword stuffing, link schemes, cloaking/ “sneaky” redirects or “doorway” pages and purposeful duplicate content” are referred to as webspam.

On the other hand, Cutts has also highlighted the importance of “white hat” search engine optimization in his blog post. He stressed on the need to create good websites with high quality content that deliver a great user experience.

Cutts pointed out in his blog post, “We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling websites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.”

The Penguin update goes live for all languages. Google believes that this update will affect 3% of search queries in English, more than 3% of queries in Chinese, German and Arabic languages and over 5% of queries in Polish. But the impact of this update is much smaller than Google’s Panda update in February which affected nearly 12% of search queries.

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4 Responses to “Google Launches “Penguin Update” to Target Webspam”

  1. Raj Srivastav on May 3rd, 2012 9:53 am

    Webmasters Can avoid all penalization due to Search engines algorithm updates, if they follow search engine guide lines. Else they need to worry whenever Google updates come on live.

  2. Afaf on May 7th, 2012 7:29 am

    Very informative. I recently got to know about Google Panda update and now its Penguin. It seems Google is getting more challenging for SEO Firms

  3. Rahul Srivastav on May 25th, 2012 7:42 am

    Yes, it is very good post. Need to learn about penguin updates. Need to make changes, How to save website from Penalization.

  4. Peter on June 29th, 2012 2:13 pm

    It is great to be here as you blog has lot of informative posts. After penguin updates it has become more important to follow google web master guide lines seriously. It has become a challenge to beat google for web master.

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