Global Paid Search Analysis Spending for Q1

Covario, the largest provider of search marketing services and management solutions, has recently released a report on Global Paid Search Spend Analysis. The report gave insight into paid search in the first quarter of 2012.

The analysis found that the paid search advertising spending increased by more than 22% from last year for technology and consumer electronics companies. Pay-Per-Click (PPC) advertising spending rose in the Americas and Asia Pacific regions and Cost-Per-Click (CPC) was down worldwide.
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Google Launches “Penguin Update” to Target Webspam

How To Get A Girlfriend Back – Google has rolled out a “Penguin Update” for its search engine algorithm, in order to minimize spam in search results. The update targets sites that involve in various webspam tactics like keyword stuffing, unusual link schemes and more.

Matt Cutts, Distinguished Engineer of Google wrote in a blog post, “…we’re launching an important algorithm change target

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ed at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.”

penguin update

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Google Enhances Adwords with New Features

Google has recently introduced two new tools and updated an existing feature in its Adwords product. The new upgrade will definitely give marketers greater control over location targeted ads.

Google Adwords is Google’s advertising product that displays the ads of the advertisers for people who look for products or services on Google. The ads are created based on the keywords related to the marketers’ businesses. They are displayed when target customers search for these products or services.

The optimized Adwords offers greater services through features such as zip code targeting and Location insertion. It also improves the existing Advanced Location Targeting feature.

Richard Holden, Google product management director said, “These set of features will give advertisers more control over how they target advertising locally. It also gives consumers higher quality ads by giving them the right ad at the right time.” Read more

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Top 5 Twitter Accounts to Follow for SEO Advice

Staying up to date with all the latest SEO practices, tricks, and tips is no small feat, but it’s also the only way to survive in SEO due to its constantly changing nature. While you could certainly spend all of your time reading lengthy articles and testing different techniques, sometimes the best tactic is to rely on other people who are ‘in the know’ to tell you what to do in as succinct a way as possible. Which is what makes Twitter such a gem – it’s full of information and it’s all done in 140 characters or less. So if you’re wondering who to follow on Twitter to stay up to speed with all SEO has to offer then look no further than these five accounts: Read more

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