Google Analytics to Measure Social ROI through ‘Social Reports’

Social media has a great impact on websites, by improving their viewership to a great extent. But till now, there is no tool available to measure the impact of social media. Google Analytics provides the solution to this in the form of ‘social reports’.

Google Analytics has recently unveiled a new set of social reports to help connect social media statistics with business, by giving a clear picture of how social media is benefiting a particular site.

The changes were announced in the Analytics blog. Phil Mui, Google Analytics group product manager said that the Analytics would:
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Google is Working on ‘Over-Optimization’ Penalty

Matt Cutts, Google’s head of Search Spam, recently said at the ongoing South by Southwest (SXSW) festival in Austin, Texas, that Google is currently working on a new search algorithm to devalue the overly optimized sites that lack content. On the other hand, this is an attempt to reward websites that deliver high-quality content to their visitors.

google seo optimization

Matt made this announcement at SXSW during the session named “Dear Google & Bing: Help Me Rank Better!”. This would definitely be big news for SEO and content marketing. Duane Forrester, Microsoft’s Senior Product Marketing Manager, also participated in the session.
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Bing Testing New Local Search Layouts and SERPs Design

Bing, Microsoft’s search engine, has been testing new changes and designs for the past few months. Recently, Bing is testing new layouts for the local search listings and the design of the Search Engine Results Pages (SERPs). It is confirmed that Bing has introduced a new design of local search results within their main search results to a group of people in the US.

BrightLocal reported, “Bing’s new local search results no longer consistently show a “pack” of businesses listings and map at the top of the page, above all of the regular organic links– instead, with the new display, Bing now shows a mix of local results.”

Bing, in the current layout, usually shows a simple box result at the top of the page with some standard results.

bing layout

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Google Invents Continuous Search Gestures for Future Android Devices

Google has invented a new search gesture for touch devices that could help users search very easily in their devices. This invention also known as ‘continuous gestures’ is an original search-based gesture for future Android devices.

Google filed a patent for this technology last year in the 3rd quarter and it was published by the United States Patents and Trademark Office earlier this month. This was revealed by PatentlyApple recently. According to the patent, the ‘continuous gesture’ will allow users to draw circles over the content that they want to search for, on the screen. The users could draw the letter ‘g’ or ‘g+o’ to initiate the search function using Google or the letter ‘s’ which will trigger a pop-up menu for using search options such as Yahoo, Bing or Wikipedia. The search function is initiated once the user lifts his finger from the screen.

google gesture

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