Social Media is a rapidly evolving architecture of business. It is a new world of conversation, networking and influence. In this new era, businesses need to understand where and how to compete for the future and they need to find a place in online societies. Some of the businesses understood this importance and they earn a advantageous position in steering and shaping the impact of the brand than those businesses yet to evaluate the opportunities and advantages for socialized marketing. Let us see some of the emerging social media trends and predictions.
Many-to-many business model
The marketing trend is now catching up with many-to-many business model to draw attention from potential customers. Social Media is the “many-to-many” business model where the process is simple and easy for customers to give feedback. The advantage over traditional one-to-many marketing model is that the customers can become a free marketing professional for your business as they promote your brand without even having to ask.
Communities of Interest
Communities of interest will monetize more easily than social networks. In a real world, the focused communities will be far more engaging than a social networks like Facebook pages with vague likes. So Commerce more frequently happens in communities of interest than social networks. There is a shift from mass social networks to niche Online Communities.
Location Based Services (LBS)
Everyone now realizing that Location Market is a high potential Industry. Sites that offer LBS will have the potential to radically transform the way to communicate and stay connected. As per the research undertaken by ABI, the LBS will generate revenue of more than $14 billion in 2014, from about $2.6 billion this year.
Behavioural targeting in social Media
As the social media users circle increasing rapidly and user-generated content magnifies, they become a rich source of target for behavioral marketers. Behavioral targeting will give more specific appeal to the audience. The ads appearing on Social networking sites may potentially have a lot more impact than the ads that appear on sites when people doing a search. Users may find the ads not intrusive if it is relevant and research shows that people are interested and willing to accept advertising if it is more targeted
Eventhough companies coming up with various social medial goals, There are several reasons why businesses fail at social Media. Here Pam Moore, CEO / Founder of FruitZoom, Inc. highlights the 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media.
Does social rank improve Search Engine rankings?
Social rank is the amount of social signals like Facebook likes, number of Tweets and other social media references a website receives. It will be shown in results of social search services like Bing social search and Google social search tool results. But does it really help in regular rankings?
Here is the answer to that question by Danny Sullivan in his article What Social Signals Do Google & Bing Really Count?. Eventhough it is not pretty clear how far search engines use this social signals that affect the search rankings we would expect overtime these will gain weight in search ranking systems.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.