Competitor Analysis for successful online marketing

Posted by on January 3, 2011 · Filed Under SEO 
TweetEvery business need to analyze their competitors to know about the strengths and weaknesses of their services. A competitor analysis is very consequential behavior to identify online marketing strategy and discover how competitors are performing so well. An effective SEO campaign starts with an evaluation of competitors. Checking out the search results for your most [...]

Every business need to analyze their competitors to know about the strengths and weaknesses of their services. A competitor analysis is very consequential behavior to identify online marketing strategy and discover how competitors are performing so well. An effective SEO campaign starts with an evaluation of competitors. Checking out the search results for your most popular keywords we can identify our online competition and also we may use ontolo SERP dominator worksheet to finalize the competitors.

Search Engine Friendly Metrics:

Important Search Engine Friendly Metrics that impact search engine success.Key matrices are bellow:

  • Page Titles
  • Meta description.
  • The directory files and URL Structure.
  • Page Size and loading time.
  • Site Design, Coding Structure.
  • Flash usage.
  • Domain Age.
  • keyword density in Content.
  • Header tag usage.
  • anchor tag usage.
  • Image Alt tag usage.
  • Google Page Rank.
  • Local Listings.
  • back links.
  • social media activities.
  • PPC
  • And other successful marketing media.

Using search engine friendly metrics we need to make the proper checklist to compare our competitors status. The checklist will help us to find the strengths and weaknesses of our web site and market trends. Also we may use so many online free tools to find out your competitor performances.

Alexa and Compete very useful tool to compare your competitors and If you want to know Which of your competitor keywords are actually sending traffic?.

Quantcast is one of the Open Internet Ratings Service. Quantcast.com also shows an estimate on unique visitors.

Yahoo Site Explorer and Backlink Watch to know What backlinks does the competitor have? You can use these tools to find out their back link.

Google Alerts help you to update your competitor activities. It will keep you up to date with an email.

Blekko: We can access competitor SEO data from their domain or URL by clicking the SEO link below any page in search results. You can click link for a list of external links also.

Website Grader is a free SEO tool from HubSpot that provides availability to compare our competitor website grades.

Social media listening:

HowSociable allows you to see about your competitors activities in social media over 32 metrics including Facebook, Youtube, Blogs, events and images.

SocialMention is a quick and easy to use free tool where you can search for where your competitor name or brand has been mentioned.

Monitter web-based tool that allows anyone to monitor Twitter in real-time for mentions of any words or phrases they choose. Using this tool we can easily find the related twits of our targeting keywords.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

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2 Responses to “Competitor Analysis for successful online marketing”

  1. exchangerates on February 15th, 2011 6:43 am

    Thank you all for the helpful suggestions. We're exiting the data gathering stage and moving into analyzing our materials. I'll let you know when the presentation (late Aug.) is successful!

  2. Melissa on May 16th, 2011 9:16 am

    Thank you very much. I love the post. It’s very helpful and practical. Hope we all learn effective advice to make money with internet marketing. To be successful in online business, it’s important to learn how to generate backlinks, using social network sites, how forums can lead to sales and customers! Good Luck!

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