Every business need to analyze their competitors to know about the strengths and weaknesses of their services. A competitor analysis is very consequential behavior to identify online marketing strategy and discover how competitors are performing so well. An effective SEO campaign starts with an evaluation of competitors. Checking out the search results for your most popular keywords we can identify our online competition and also we may use ontolo SERP dominator worksheet to finalize the competitors.
Search Engine Friendly Metrics:
Important Search Engine Friendly Metrics that impact search engine success.Key matrices are bellow:
- Page Titles
- Meta description.
- The directory files and URL Structure.
- Page Size and loading time.
- Site Design, Coding Structure.
- Flash usage.
- Domain Age.
- keyword density in Content.
- Header tag usage.
- anchor tag usage.
- Image Alt tag usage.
- Google Page Rank.
- Local Listings.
- back links.
- social media activities.
- And other successful marketing media.
Using search engine friendly metrics we need to make the proper checklist to compare our competitors status. The checklist will help us to find the strengths and weaknesses of our web site and market trends. Also we may use so many online free tools to find out your competitor performances.
Quantcast is one of the Open Internet Ratings Service. Quantcast.com also shows an estimate on unique visitors.
Google Alerts help you to update your competitor activities. It will keep you up to date with an email.
Blekko: We can access competitor SEO data from their domain or URL by clicking the SEO link below any page in search results. You can click link for a list of external links also.
Website Grader is a free SEO tool from HubSpot that provides availability to compare our competitor website grades.
Social media listening:
HowSociable allows you to see about your competitors activities in social media over 32 metrics including Facebook, Youtube, Blogs, events and images.
SocialMention is a quick and easy to use free tool where you can search for where your competitor name or brand has been mentioned.
Monitter web-based tool that allows anyone to monitor Twitter in real-time for mentions of any words or phrases they choose. Using this tool we can easily find the related twits of our targeting keywords.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.