Google supports a number of advanced search operators that helps the user to make specific queries and doing some great help to SEO as well. Recently Microsoft’s Bing offers some advanced operators for effective searching. It contains some operators like site, intilte, inurl, define , AND , OR that are also found in Google and there are certain other queries which are more advanced merely absent in other search engines. Lets have a look at it and how it is effectively used.
1. site:, url: and domain:
These three operators may looks to be similar, but each have unique operations and have some restrictions as well. The “site:” operator shows approximately how many URLs are indexed by Bing fro a particular website ( similar to Google). And this query “url:” helps to show the particular url is indexed in bing or not. (as like ‘cache’ query by Google)
The operator “domain:” returns search results limits to particular domain and also returns any suffix matches. In below example for film.com , it also returns “evilbeetgossip.film.com” (this almost like “inurl:” query by Google.
2. contains: and filetype:
The Bing operator “contains:” gives web pages that link to other online documents and multimedia files like music and video whereas “filetype:” returns pages that created in particular filetype i.e It looks for content inside PDF and Office documents.
In the above example both results are from same domain, but “contains:” returns the particular page that contains PDF document, and “filetype:” returns the particular pdf file.
3. location:, language: and ip:
- The query “loc:” and “location:”, both returns webpages from a specific country or region for the particular keyword For Eg: “Software Company” loc:in that lists the software companies in India.
- If we need a results in particular language you can use the operator “language:” For Eg: “FIFA world cup” language:.de that lists the results of world cup in German language.
- The operator “ip:” returns the weppage that was hosted by particular ip.
4. feed: and hasfeed:
The operator “feed:” returns rss or atom feeds on a website for the particular term we search for, whereas the “hasfeed:” returns webpages that link to RSS feeds. In the below example, it returns digg pages that are about technology.
5. near: and norelax:
The “near:” operator searches for a particular word within range of another word. In the below example the word “fan” appears 3 letters after and before facebook.
Consider a example “world cup norelax:2007″. Here it returns all webpages contain 2007 irrespective of any world cup.
I found these bing operators found to be useful and effective. If you use any other operator, feel free to share via comments.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.