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Caffeine – Google’s Grand Future

On 10 August 2009, the Big Daddy – Google announced about their new next-generation search architecture, since then there is a huge amount of buzz on Google Caffeine, Sandbox and Caffeine update, which captured most of the bloggers and marketing experts space on the web. Now finally Google Web Spam Team Head, Matt Cutts, confirmed that Google Caffeine will roll out after the holidays:


“The feedback on Caffeine has been very positive, so we’re ready to move from the developer preview to the next stage of the roll out: going live with Caffeine at one data center. This means that a small percentage of Google’s users will benefit from the technology behind Caffeine in their regular searches.

I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays.”

Google made their Caffeine trial at http://www2.sandbox.google.com, (which is currently showing “Thank You” message) and has been soliciting feed backs from the users for months now. Now it is the right time for we people to think about what impact will this Google Caffeine technology bring on to the search engine results. Some might have already noticed a drastic SERP fall in their site rankings, and some are unaware of how their site will react to Caffeine, then now is the right time to catechize ourselves, rather than pushing ourselves to a drastic SERP and traffic downfall as a New Year Gift.

Google Caffeine The Future:

According to Matt Cutts, Google Caffeine is:

  • Infrastructure change
  • New indexing architecture
  • More flexibility
  • More documents
  • Faster

The logarithmic growth in the number of web pages is constantly increasing everyday, So Google does needs an enormous amount of computational power and storage to create a greater search index and serve the better search results. Bing has started giving a tough race to the Big G and Google recognize that it has to make considerable renovations to its infrastructure in order to keep up the pace and remain competitive.

So, Google Caffeine is an absolute performance update and a genuine revamp of the Google search engine – it is Google’s next generation search architecture built on top of its ‘next-generation’ storage, Google File System 2 (GFS2). Caffeine is just an essential and fundamental change in the Google’s manner of indexing web pages and retrieving them in response to user’s search queries.

That’s Google Caffeine:

One of the major outcome of the Caffeine update is faster search results, one can experience a much time difference between the present Google search algorithm and upcoming Caffeine algorithm, search using Caffeine is a lot quicker, which is one of the key factor of the upgrade for Google. Also it does appear to have a much bigger database when compared to the current one, so one can expect to find what they are particularly looking for. But when talking about the accuracy of the Caffeine algorithm, it is very early for some one to make predictions on it, as that’s a subjective thing.

Google has stated many times over that Caffeine update is pretty much a big deal and not like “Florida” algorithm that determines which results to serve up. It doesn’t denote that the result page will not change. According to Matt Cutts when questioned on the impact of Caffeine:


‘Such a big change is likely to upset some rankings but Google has been aiming to get the Search Engine Results Pages (SERPS) in reasonable alignment.’

Eventually, for one it might looks like as a reasonable alignment while for another it will be a fall in rankings. So obviously there will be some changes in the search results. Mean while Google also started to get in to the real time search by feeding up the users with real time results, which it pulls out from social media networks like Twitter, Facebook and Friendfeed. As people started to have plenty of glamour and glitz towards social media, search engines have no other choice rather than making them more social, so there is no much of the surprise if Google Caffeine includes more real time search results. That’s a clear indication to all of us that social media is n’t going too far away and user’s social media updates would be occupying most of the search engine result pages in future.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

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One comment on “Caffeine – Google’s Grand Future
  1. ChrisSeo says:

    I can’t wait for Caffeine, it will be like a totally new game now to do SEO.

    They’re rolling it out in one datacentre and then probably world-wide.

    Very exciting to see what Matt Cutts and his team came up with.

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