Microblogging is one of the latest evolutions of the web with web 2.0 technology. Microblogging is a service that allows users to send brief text or micromedia such as photos or audio clips to other subscribers of the service, the user wants to share. Thus the micropost can be published and distributed to an individual or group of subscribers quickly. It is becoming the important platform for Marketing , Public Relations and for the latest News updates. Microblogging has a huge popularity which we can witness through the success of Twitter which receives approximately 55 million / month. Microblogging facilitates community building, conversation, information syndication and on the other hand it also provides the good search engine visibility.
Benefits of Microblogging
It allows us to share important thing in few words
We can write quickly and it can be read quickly by other people
Easy way to get latest information
It allows us to listen and respond immediately
Easy to get to know about each other and to build relationship
One of the best ways to promote our website, brand and traffic
Fastest means of getting our message indexed in Search engines
Here I have discussed below the special features of 5 microblogging services that I like other than twitter.
Sweeter is a microblogging service similar to twitter which allows you write what you are doing, thinking and allows to write whatever we want to write. In addition to that users can cast negative or positive votes to our messages. The voting determines the Karma which ranges from -50 to 50 points. @user sends message to a that particular user and one can send @TODO to someone to do something. We can also follow someone and change place, URL and avatar in our profile.
Plurk allows you to showcase your events that make up your life, and follow other peoples events in a way of short messages called plurks. Using Plurk, you can also network with people who have similar interests. It not only helps ordinary Internet users but also who wish to do online marketing with other people. There is also mobile version of plurk page http://www.plurk.com/m
Tumblr is a microblogging service with simipified user interface. Twitter can integrated into Tumblr and the posts in Tumblr posts can go directly to Twitter too. The ‘reblog’ button in Tumblr is like ‘Re-tweet’ in Twitter. Like ‘karma’ in Plurk, Tumblr assigns Tumblarity’ which is calculated by how much others have liked your post, shared it and how many people follow your Tumblr blog. Users can even create folders that can be created around their interest areas. The message you post is called Tumbledog. This Tumbledog is a short blog with less than 140 characters which can be links, quotes, photos or videos.
Jaiku is the microblogging service that Google acquired in October 2007. Jaiku is very Twitter-like platform. It offers a way to connect with the people you care about by sharing updates with them on the Web, IM, and SMS – as well as through third-party applications built by other developers using the Jaiku API. Now Google moved Jaiku to App engine. The code is avialable as ‘JaikuEngine’ on Google Code Project Hosting and anyone can build their new ‘JaikuEngine’ instance on Google App Engine.
FaceBook has acquired FreindFeed. This wonderful application allows users to track their friend’s activities such as blog posts, photos, videos and with RSS feed brought into this service. The search option in the FriendFeed is one of the coolest feature where you can search for content from your friends, or the entire world. The best part of it is, you can save the search you’ve made and keep an eye on it for updates. Another wonderful feature of this application is FriendFeed’s IM integration which gives notification in IM if someone commented on your post which will help you connected to the service where the site itself may be blocked.
Microblogging is a powerful tool to share the individual views among massive audiences which may influence positively or negatively depending upon the experiences of the individual or customer. The marketing communications is shifting from just providing useful information and data about products to conversing and understanding customers through these new platforms. So we need to take blogging seriously and should be careful how to communicate properly with customers.
Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.