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Effective Press Release Submission Tips

A press release or news release is done for the purpose of announcing something claimed as having news value. It is mainly for on-line reputation of the management. When you have developed an innovative product/service and you want to market it, then you can go for press release. Mostly press releases are done while starting a new business, expanding the business, introducing a new product, announcing a partnership, changing brand names of company/product, launching a website, etc..

The following are some of the tips for press release submission

  • Write a catchy and crispy headline so as to grab the attention of readers and to impress them.
  • The next important element is summary. Headline and Summary should tell what your press release is about. The summary is for highlighting important points. Summary, a leading paragraph of your press release should answer all the ‘W’ questions such as Who, What, Where, When & Why.
  • Be sure to have a newsworthy content and always deal with the facts. The content should never exceed a page.
  • Keep your content short, simple and subjective. Avoid the use of too many adjectives, hype and industry specific words.
  • You can make use of keywords in headline and/or summary. This will be helpful in SEO point of view.
  • Avoid the use of HTML tags inside the content. If HTML tags are not allowed in content field then it will affect the readability of the news.
  • Don’t include your email address in the body of content. Since it is visible to the public, it will result in the risk of receiving spam.
  • To make your press release effective you can include

a) A quoted statement from your company’s CEO/Quotes from a company representative.

b) Statistics.

  • Ensure that the content you submit is not a old news. Submit your release in time. There is no point in submitting the release after the event has happened.
  • Make use of the symbol ‘###’ or ‘-30-‘ at the end of your press release in order to mark the end of the press release.
  • End your press release with a short paragraph(boilerplate) containing ‘About your company’, describing about your company, products and services offered.
  • Provide as much Contact Information as possible so as to establish personal contact. Make sure to include Contact Person, Company Name, Phone, Fax, URL, Email address.
  • If the press release is about the release of a product, give a prior notice of events.
  • Submit your press release to sites that are related to your niche.
  • Don’t submit releases unless they are not outstanding or groundbreaking.
  • By submitting your press release in news promotion sites you can get more benefit.

Advantages of Press Release:

  • Provide an opportunity to be listed in “Google News” which in turn increase the website’s visibility in search engine.
  • It gives more exposure and drive more traffic to your site.
  • Increase the number of back links which results in better rankings in search engines.
  • Increase the brand name of the site.
  • More traffic at free of cost.

Disclaimer: The post is completely based on individual thoughts and SEO Services Group bears no responsibilities for the thoughts reflected in the post.

Filed Under Link Building, SEO
One comment on “Effective Press Release Submission Tips
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