Google Sandbox – Myths and Mysteries

When Google finds a new website, they evaluate it to see whether the site is a real or Spam. Most of the Webmasters / Site Owners call this as “The Sandbox” but it is actually the Spam-review process at Google, which uses both automated filters and human review.

The Sandboxing or the sandbox effect is a phenomenon that people have claimed to observe in the ranking of web pages that is performed by Google. It is the subject of much debate. Its existence has not been confirmed, and several observers state that they have observed the contrary to what is claimed for this perceived phenomenon.

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Popularity: 17% [?]


PPC Keyword Matching Types – Pros and Cons

Are you getting confused for each keyword in your Google AdWords campaign? Should your AdWords ad only appear if the keyword is entered exactly as you have entered it? Or, should your AdWords ad also appear if the user has used another word in addition to your keyword, or your keywords are in a different order? You can specify with which searches your keywords appear with the Keyword Matching Options from Google AdWords. You can significantly reduce your costs and also increase your ROI by using the Keyword Matching Options.

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Popularity: 15% [?]


Google Analytics Certification

Alden DeSoto from Google Analytics team today announced the online course for web analytics techniques, Google analytics implementation, administration and analysis tools. The course is offered for free with the name Conversion University and is available in various languages. The lessons are offered in adobe presentation covering the below topics Read more

Popularity: 13% [?]


Searchcamp 2009 Chennai – Round Up

There was a SEO and SEM conference “SearchCamp 2009″ in Chennai on Feb 28-Mar 01 2009 at Tidel Park, arranged by Knowledge Foundations. As I am one among who attended the conference I would like to share my views on the happened there. The attendees includes entrepreneur, marketing people, paid search managers, SEM Agency people, In House SEO, In House SEM, Online Media planners etc.

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Popularity: 8% [?]


Tips to Improve your Site Rankings

Getting first place in the Google SERP is the dream for all SEOs. But it is pretty hard to attain and maintain it. It is purely based on how effectively and efficiently we are dealing with the cutting-edge SEO techniques. As per the Google SEO selection tips, no one can guarantee a number one ranking in Google, this is true even for less competitive words.

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Popularity: 8% [?]


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