Many companies do not know the difference between marketing and advertising. Marketing is a strategy. It is defining how your customers will perceive your company. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. An effective marketing campaign will shape your customers image of your company in a positive manner.
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Does your website ready after a pretty cool design, perfect usability structure and better call to action. Sounds good for at least all most everyone. So what next? You would probably start optimizing it for big guys. (Google, Yahoo and Live). But take a breath here! You are the one who need to come out from the traditional search engine optimization strategies and look beyond the standalone methods. Do you need a very relevant traffic which will converts more compared with traditional search engine referral traffic. Then you need to look into vertical search.
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It is search conference fever here in India. After the recent Google India SearchMasters and SearchCamp 2009 conference, the latest addition to the event is Search Congress.
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Even though you rank higher in SERPs and get more traffic and visits, the user friendliness of your website may be poor. Besides implementing proper SEO techniques and methods there are also other factors that need to be considered. Here are some factors which can improve the usability of the website,
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Most of the webmasters handles several link building strategies for ranking higher in search engines. The point is that when these type of link building is overdone it creates problem.
Here I have listed some of the points that has to be remembered while doing off page optimization. Read more
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