The ultimate aim of SEO is to attain top keyword ranking in SERP for the targeted keywords. The poor page to page linking may be one of the reason for not being well ranked. Siloing is the technique applied to the site architecture that will in turn help achieve rankings for the most targeted keywords as well as common keywords. It is otherwise called theming. Simply, this technique is the splitting of focus of a site into multiple themes. If we link to unrelated internal pages then we might actually diluting the theme of website. This will in turn lead to poor search engine rankings. We should avoid this by implementing proper siloing. A silo represents a group of themed or subject-specific content on website. There are two types of siloing methods, the directory siloing and vertical siloing.
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If you are looking to get more from your Google Adwords investment during this economic climate, here is a basic fundamental tips to fine tune your campaigns.
Do not desire to collect hundreds of keywords in an Ad Group.
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URL redirection, also called URL forwarding, domain redirection and domain forwarding, is a technique on the web to automatically take the Internet user to another web page address without him/her clicking on anything. The most commonly used redirects are 301, 302 and 307. These numbers refer to the HTTP Status Code returned by the server for a given URL. Here I have discussed about the 301 and 302 redirects and how search engines treat them.
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Social media is a real boon to small business owners and one should use it to the perfect shape. With social media tools business people can engage customers, receive feedback, ask question, focus on conversation and reach the customers to make the business to win back the very same customer. I would like to mention five definitive points why small business needs social media marketing!
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As a service provider we often find websites content being duplicated by other webmasters. We even hear from clients that they were the first to have the content but unfortunately they are ranking below the others who have actually duplicated the content. Now let us see in this post with a sample format document on how we can compliant to Google on the content being duplicated to avoid any such issues.
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