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5 Actionable adwords tips for PPC managers

Building a good PPC campaign requires a lot of work. Companies and managers should work towards building a solid account structurally; understand how effective their navigation tools work and using existing data on performance to improve performance and reporting.

A successful PPC manager knows that a good website launch is only the first step. There are ways to improve results by creating a successful ad and marketing campaign. Here are a few ways to do this.

adwords tips

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6 Common SEO Mistakes You Should Always Avoid

Blogging is simple. SEO? Not quite.

See, what you’re doing every time you post a blog is compete with every other blogger out there for that top result on the search engine result pages. Hence naturally, for each article you write there are thousands with similar keywords, etc. who win the game of Search Engine Optimization with a little understanding and smart thinking.

The main purpose of SEO is to increase website traffic, but most of the people don’t do it properly. People learn from their mistakes. We would like you to learn from them even if you’re a beginner and haven’t made any errors yet.

Common SEO Mistakes

Common SEO Mistakes

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5 Important Things To Avoid While Running An SEO Campaign

Running a Search Engine Optimization campaign for your website has become a necessity today in order to stand out from your peers in your chosen industry. While it is advisable to entrust the campaign to professional agencies, it is also important to keep in mind a few basics as you embark on an endeavour so critical for your website. Here are the 5 most important things you should avoid when running an SEO campaign.

5 Important Things To Avoid in SEO

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How Your Website’s Quality Score Can Reduce The Amount You Pay Per Click In Google

Paid search campaigns on Google are a great way to scale your business and expand your reach. The best thing about paid search campaigns is that they are both highly effective and very transparent: if you pay an X amount of money for a paid campaign, you can always learn why you’re paying that particular amount.

It is generally agreed that the smartest paid search campaigns are pay-per-click (PPC) campaigns. PPC is a model in which advertisers pay a fee each time one of their ads is clicked. The best way to reduce the amount you spend on paid campaigns is by increasing your website’s quality score.


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Everything You Wanted To Know About Your Rankings Going Downhill

Everything You Wanted To Know About Your Rankings Going Downhill

The best part about the digital world is its dynamism. So while in the offline sphere, you will never know how well a campaign worked or how many viewers set their eyes on that strategically placed hoarding, digitally, it takes no time to figure how successful your website or banner is. In fact, it holds true for every bit of communication that you are placing online – banners, whether static or dynamic, blogs, articles and the works.

Why are the rankings dropping? This is a big question and perhaps, the most commonly asked question by those who are managing website, content and other related communication. As they say, digital world is no rocket science. Like most things in life, it needs common sense.

Time for SEO

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